Google Ad Ban “Unlikely” To Happen In Australia
The backlash against Google and the subsequent ad ban currently going on in the US and UK is unlikely to flow on to Australia, experts say.
Global brands have begun pulling all their spends after it was revealed ads were appearing next to extremist hate videos on Google’s YouTube and the ad money was helping fund the creators.
On Wednesday, B&T published an opinion piece by Google’s chief business officer, Philipp Schindlerm, where he admitted the company “had to take more responsibility to its advertisers and publishers.”
B&T sought comment from Google Australia, however, only received this well worn statement that appears to be handed out to all media outlets: “We don’t comment on individual customers but as announced, we’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear. We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands.”
Speaking to Fairfax Media, Interactive Advertising Bureau, Vijay Solanki, said the boycott was unlikely to find its way to Australia and if marketers, agencies and publishers worked together then it was possible to keep brands safe.
“If you use the filtering processes and you do your planning rigorously you can create quite strong levels of brand safety,”Solanki said.
Havas in the UK has pulled all its brand’s advertising from Google, while CEO of the Australian operations, Mike Wilson, told Fairfax there was no plans to do the same down here.
“We are conducting our own internal audit around brand safety,” Wilson said. “[There’s] no local plans to suspend partnerships with anybody until we have conducted our audit.”
In statement to B&T, Think TV’s CEO Kim Kim Portrate, declined to comment on brands pulling their advertising from Google, but said: “So far in 2017 we have seen a groundswell; some very big brands are insisting they get what they pay for when it comes to media.
“As the AANA’s media transparency events in Melbourne and Sydney this week showed, brands deserve a safe environment to advertise in, where their ad is 100 per cent viewable and free from bot-fraud.
“And as Procter & Gamble’s Marc Pritchard told marketers in his seismic speech on these topics in January, this is your money and you are absolutely right to demand better as you navigate the increasingly complex media landscape.
“Choosing to advertise in a premium quality environment where the content you advertise against is crafted and managed by professionals is the most powerful way to protect your brand.”
Please login with linkedin to comment
Advertising Standards Bureau creative directors Microsoft PRIA Richard HerringLatest News
Sunday TV Wrap: Nine’s News & Celeb Apprentice Top Rankings, But Seven Steals The Win Overall
Nine claimed the most watched show of the night (its 6pm news bulletin) and best rating reality show (Celebrity Apprentice), however, it wasn’t enough to give it a Sunday night win, with arch-rival Seven pinching the crown. All numbers are OzTAm metro. Seven won the night – namely thanks to its AFL coverage – taking […]
“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
A British man has made the headlines after he savaged an ice-cream vendor on Facebook for slugging him £10 ($A18.30) for two ice-creams with a Flake. Apparently the high cost of the ice confection treat is due to the current heatwave in the UK (temperatures topping 27 degrees in places) that’s led to people overwhelming […]
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]
Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]
Twilio Segment Launches Journeys To Help Marketers Improve Personalisation
Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over […]
New Zealand’s Favourite Ad Revealed
Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]
Google Pays “Undisclosed Sum” For Amateur iPhone Shot Of A Seagull Eating A Chip For Latest Campaign
An amateur photographer has landed herself a tidy little windfall after tech giant Google bought an image she snapped on her iPhone a decade ago to use in its latest ad campaign. British woman Hannah Huxford snapped a photo of a seagull eating a chip on her phone way back in 2011 when she was […]
It’s Time To Refocus Customer Experience In The Era Of Risk
In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]
After 12 Months Of Lockdown, NSW Youngbloods Return With First Event Of 2021
Judging by this Youngblood industry event, adland's relationship with the booze industry appears as rock solid as ever.
Influencer Exposed For Faking Business-class Flight
A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]
“I Won’t Come To Your Workplace & Start F@cking With You!” TV Reporter Unloads On Hecklers During Live Cross
One of the many tribulations of a live TV report has to be members of the public trying to get their heads on the telly to the chagrin of the reporter and crew. Well, British telly hack Callum Watkinson was having none of it when he found himself on the end of some unwanted attention […]
A Naked Shane Jacobson Saves Water For Sydney Water
Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]
Aussie Eco-soap Company ‘Single Use Ain’t Sexy’ Makes Big Debut With Crowdfunding Campaign
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Visit Sunshine Coast Hires New Head Of Marketing
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
“You’re All Creeps!” Hunky Channel Seven TV Reporter Inundated With Female Admirers (But Are The Comments Kosher?)
This poses the serious question: should only attractive people appear on TV? And it's an unequivocal 'yes' from B&T.
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
Nike Misspells Own Name In Embarrassing Sneaker Mix-up
Nike's just one of those brands that never seems to put a foot wrong. So this cock-up's a wonderfully refreshing change.
Kyle Sandilands Reveals He Turned Down $1.4 Million To Appear On 10’s ‘I’m A Celeb…’
To be on 'I'm a Celeb...', it seems you only need to know, have slept with or lived on the same street as a celebrity.
Hinge And Uber Combine To Help Connect Single Dog Owners
Apparently a dog is one of the best things to add to your dating profile. Well, apart from a mansion and a Ferrari.
REMINDER: Entry Deadline For Women In Media Awards Is Fast-Approaching!
Female? Work in media & advertising? Is your work often considered "the boss" or "the bee's knees"? Enter here & pronto.
Visa Announces Natalie Lockwood As New APAC Marketing VP
Do you own four maxed-out Visa cards? You could blame Natalie Lockwood or you could blame internet shopping & Uber Eats.
Liberal Politician Threatens To Sue The Chaser
It appears you can be sued for making jokes about politicians. Hence why B&T has refrained from making any jokes here.
Sydney Swans Raise Bowel Cancer Awareness Alongside The Jodi Lee Foundation
Nothing says "bowel health" like a diet of fresh fruit & veggies. Sadly, however, that doesn't include lychee daiquiris.
Ampol Launches Fundraising Campaign With The Smith Family
Great to see a petrochemical company with a good heart. Helps distract from all that "global warming" press, doesn't it?
Fashion Brands P.E Nation And Camilla Called Out After Wheelchair Runway Fail
It wouldn't be a Fashion Week without controversy. This time, however, it's nothing to do with everybody not eating.
Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
Once again, toilet paper is hogging the headlines. And if COVID's given us anything marvellous, it's given us that.
BWS Brings Convenience To Aussies Via M&C Saatchi Sydney & Dentsu
Here's some terrific new work for BWS. Still, let's be honest, even if it was godawful we'd still shop there regardless.
Thursday TV Wrap: Seven Romps Home On The Back Of The AFL
It was all Origin on Wednesday, but it was all AFL last night. That said, Origin had The Veronicas & better fireworks.
