Good Weekend Marks 30th Anniversary Of 52 Weekends Away With Special Edition

Good Weekend Marks 30th Anniversary Of 52 Weekends Away With Special Edition

The Sydney Morning Herald and The Age’s Good Weekend will mark the 30th anniversary of its annual 52 Weekends Away, celebrating the domestic travel sector with a special edition this Saturday, November 14.

Co-edited by the Good Weekend and Traveller teams and set against the backdrop of COVID-19 restrictions, the 30th annual edition, which runs at 64 pages, features weekend escape ideas from every state and territory, and reviews of accommodation from luxury adults-only to family friendly.

With international travel off the cards for now, and borders slowly opening up, 52 Weekends Away is the perfect impetus to plan your summer holiday and 2021 mini-breaks. In a year that’s seen drought, bushfires and a pandemic, supporting our home-grown travel sector has never been more important.

The short break has changed markedly over the three decades since Good Weekend published its first 52 Weekends Away issue on November 17, 1990. And as borders re-open, Australians are set to tour their own country like never before.

“Thirty years ago, a weekend away meant driving for an hour to a fibro shack in a sleepy beachside town, where we’d put home-made spaghetti bolognese and a bottle of red on the table and call it dinner,” says Good Weekend editor Katrina Strickland. “Today we fly or drive; stay in everything from fibro shacks to upmarket city hotels; and often choose our destination according to its foodie cred.”

“Just as the weekend away has evolved over the three decades in which Good Weekend has been publishing this annual issue, so too has 52 Weekends Away. Today it covers every state and territory and a vast range of accommodation. COVID-19 might have disrupted our international travel plans but the silver lining is the way it’s turned the spotlight onto our own backyard. There are so many places nationwide that I’ve been dying to visit but haven’t quite got to. 2021 is the year I will – and I’ll be using this issue as my guide.”

The cover features a painting by Melbourne artist Tom Adair, which depicts the ocean pool at Bronte Beach, Sydney. Adair says he wanted to capture how central water is to our sense of identity. Good Weekend, together with Adair and his Sydney gallery, Nanda\Hobbs, are releasing 50 limited edition prints of the painting which can be purchased at: https://thestore.com.au/weekender

The edition also has major sponsorships from both Destination NSW and Tourism Tasmania, which have taken advertising false covers on the front and back of the magazine. There’s an eight-page mini-magazine insert and sponsored content from Destination NSW revealing some of the hidden getaway gems of the state, and a seven-page advertorial from Tourism Tasmania delving deep into the Apple Isle’s spectacular off-the-beaten-track spots.

 




Please login with linkedin to comment

Good Weekend smh

Latest News

SurfStitch Unveils New Brand Position & Summer Campaign
  • Campaigns

SurfStitch Unveils New Brand Position & Summer Campaign

Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]

Man of Many Welcomes Naman Singh & Alex Martinez
  • Media

Man of Many Welcomes Naman Singh & Alex Martinez

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]