Outdoor advertising company goa has used its outdoor leverage to help launch children’s book What happens if the world runs out of money?

As part of the campaign, the only way to get a copy of the book is to make a pledge to do something for someone else.

To help spread the word, goa has partnered with the organisation and will be broadcasting a selection of pledges across the goa grid in real time. All scheduling for the campaign will be done in the goa connect platform, which is completely client-controlled.

Of his experience working with goa, author of the book Murray Jones said:  “Like many companies, goa have a mission statement up on a wall in reception. It talks about the importance of teamwork and a commitment to the community.

“I have had the great privilege of working with some amazing people at goa, who really live and breathe the mission. They quickly recognised the potential for this campaign to encourage Brisbanites to help each other.”

The campaign is live from 13 – 26 July on various screens, you can see the creative live here.