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B&T > Advertising > Go Transit Expands In Sydney As OOH Demand Increases
Advertising

Go Transit Expands In Sydney As OOH Demand Increases

Staff Writers
Published on: 6th May 2021 at 11:50 AM
Edited by Staff Writers
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Australia’s largest regional out-of-home media group, Go Transit, has re-asserted its Sydney presence while also announcing two new staff appointments this week.

 Sally Stafford will join the sales team as Agency Account Manager bringing over 6 years of agency experience. Previously managing senior client relationships including Macquarie Bank, Luxottica and Canadian Club, Stafford has a deep understanding of Sydney media agencies and the expectations they have from media suppliers to exceed client demands.

“We are very pleased to welcome Sally to the team and I share her energy and passion for our quality product”, said Sydney Agency Sales Director, Marika James.

Danielle Taylor also joins the company in a new role as Campaign Delivery Specialist.

“I have really enjoyed being welcomed to a very professional organisation with a fantastic work culture and a focus on quality products and customer experience,” she said.

Taylor has an extensive background in media operations and design, with a focus on transit campaign delivery.

Go Transit delivers out-of-home campaigns across more than 400 markets Australia-wide with options including bus, tram and taxi advertising.

Based on Queensland’s Sunshine Coast, Go Transit has been aggressively growing its national footprint making planning and booking transit media more streamlined and agile for agency teams.

With installers permanently based in key markets, national campaigns can start every Monday and can now be delivered within just 7 days of receiving creative.

“This is an unprecedented delivery time-frame for transit and we are seeing a lot more traction from larger clients out of Sydney particularly in the education and beverage sectors,” James said.

“It is a very exciting time to be working in this industry and our post-covid recovery has been quick and strong. There is definitely a bigger focus on regional markets and we are in the perfect position to offer greater advertising solutions.”

Pictured L-R: Sally Stafford, Marika James, Danielle Taylor

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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