GMHBA has launched a new campaign supporting its ‘Healthier Together’ platform, via whiteGREY Melbourne.
Shining a light on the value of GMHBA health insurance, the campaign is led by a 30-second spot that features two entrepreneurial young boys who figure out they can get better value from the Tooth Fairy if they work together.
In support, two 15-second spots show the boys getting their footy back from a neighbour (with interest) and impersonating their parents’ step count conversations.
Joe Hill and Garret Fitzgerald, Joint Executive Creative Directors, whiteGREY said: “The different returns from the Tooth Fairy were often discussed in the playground. We all like getting great value – and it’s no different when it comes to our health insurance.”
The campaign is currently rolling out across TV and online.
Matt Vagg, Chief Marketing & Customer Officer, GMHBA said: “For over 85 years our profits have been going back to our members. We want Australians to know we’re committed to helping them get great value out of their health insurance.”
Geelong based GMHBA is a not-for-profit health insurer. It is a 100% member-based organisation that is an active contributor in building the health and wellbeing of communities.
Agency – whiteGREY Melbourne
ECDs: Joe Hill & Garret Fitzgerald
Creatives: Benjamin Mann & Nic Molyneux
Snr Producer: Tuesday Picken
Head of Strategy: Nathan Rogers
National Managing Director: Katie Firth
Group Account Director: Jayne Driver
Account Manager: Danielle Frawley
Designer: Gemma Lodi
Prod Co: AIRBAG
Director: Ben Saunders
EP/Producer: Martin Box
DOP: Hugh Miller
Prod Design: Ben Bangay
Offline Editor: Tim Parrington
Colourist: CJ Dobson
Sound production: Bang Bang Studios
Sound designer: Sam Hopgood
Sound producers: Holli Dee and Polly McGregor
Media – Nunn Media
Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premises […]
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]
oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]
T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]
Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]