Stratton Finance, part of Carsales Group, has announced it has appointed GMG Digital to manage and deliver all its SEO needs.

GMG was awarded the contract over several other SEO agencies (including Scorch-iProspect) due to its experience in the car finance sector, as well as GMG’s presence in the SEO space. The agency was also chosen due to its synergies with Stratton’s digital vision.

Stratton Finance chief marketing officer Nathan McEwan said: “We are delighted to partner with GMG to strategically advance our search strategy and performance.

“Choosing the right supplier was a rigorous process, but ultimately we felt that GMG was best positioned to deliver Stratton’s digital growth ambitions. GMG demonstrated strong subject matter expertise, along with a thorough understanding and alignment to our goals.

John Vlasaskakis, head of digital media and search at GMG, said: “GMG is very excited to work with Stratton Finance due to both businesses being extremely like-minded in the commercial goals we want to achieve digitally. We are looking forward to a long working relationship for many years to come.”