Global Agency 180 Kingsday Redefines Its Brand Consultancy With Launch Of TILT

Global Agency 180 Kingsday Redefines Its Brand Consultancy With Launch Of TILT
SHARE
THIS



Global agency 180 Kingsday has announced the launch of its brand consultancy, ​TILT.​ An extension of the existing business, TILT works with international clients as coaches, rather than consultants, to deliver actionable brand thinking that leads to tangible business results.

TILT has been quietly operational since 2019, working with brands such as PepsiCo, Unilever and Danone. 

Headed up by chief strategy officer, Tiina Salzberg, TILT is redefining the role of the brand consultancy by partnering with global marketing teams to develop and guide the strategic output and evolution of their brand. With a core team that will remain nimble, TILT will operate in close partnership with clients to critically examine a brand’s past and present place in culture. From there, they design and deploy new expressions and directions that respect the heritage while unlocking future growth potential. 

Tiina Salzberg explains: “Unlike traditional consultancies, we don’t believe in one formula or approach; instead, we collaborate with client teams to unlock brave new positions. We roll up our sleeves, fiercely rejecting mediocrity while remaining pragmatic, clear and considered.  We find the facts, tell the truth and take a humanistic approach to unlock potential.”

Emma de Szoeke, SVP of global marketing at PepsiCo and a founding client, said of TILT’s approach’: “TILT has played a critical role in revolutionising our approach to strategic brand positioning and purpose thinking. Tiina and her team have brought leading-edge brand know-how, world-class experience and real humanity that served to strengthen our process, unlock global brand strategies and discover timely, authentic and compelling ways for our $Bn brands to show up in the world. TILT consistently brings a whole-brain approach to unlock creativity, passion and strategic thinking in our global brand teams and helped lay the foundation for the next era of powerhouse branding and purpose-fueled programming at PepsiCo.” 

TILT’s launch, which comes amid the global pandemic and economic uncertainty, attests to 180 Kingsday’s belief in, and commitment to, the vital role brand and marketing play in the advancement and success of global brands and their businesses. 

Sander Volten, 180 Kingsday’s CEO, said: “As industries assess the landscape of a post-COVID world, TILT is a response to clients’ desires for 180 thinking, creativity and different perspectives inside their businesses. By launching brand consulting as a standalone and integrated offer, we’re practising what we preach and highlighting the value of bringing the agency’s trademark thinking upstream of the creative process and closer to the heart of our client’s businesses.”

TILT will offer a range of services, including identifying and defining Brand Purpose, Archetypal Branding, Portfolio Architecture, Brand Identity and Marketing Capability Training. Based in Amsterdam, TILT will operate globally. 

Please login with linkedin to comment

tilt

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.