Building on its already established ‘You Know With GIO’ brand platform, Leo Burnett has created a new campaign, ‘Details’, for GIO Insurance, reinforcing the insurer’s ability to offer customers unrivalled clarity on their cover.
In a fresh approach for the category, the campaign focuses on intriguing details about everyday objects that we normally never think about, and links them to insurance in unexpected ways – a surprising reminder of how GIO, part of the Suncorp Group, offers knowledge and transparency, making them the smart choice for home and motor insurance.
Directed by Luke Bouchier of Finch, the launch films are the first part of a fully integrated campaign that will playfully remind consumers of GIO’s belief that details matter when it comes to insurance.
https://www.youtube.com/watch?v=9KsgqmyWg5M&feature=youtu.be
Launching with TV, radio, outdoor and digital, the brand will then explore other unexpected objects across a range of channels to demonstrate GIO’s appreciation for detail.
Suncorp Group executive manager, Marketing Insurance, Mark Behr said: “We are excited to create a real point of difference in the highly competitive insurance market.
“Together, with Leo Burnett, we are very proud to launch our new campaign, extending on our successful brand platform, ‘You Know With GIO’, that aims to inform today’s insurance buyer, connecting with them on both a rational and emotional level.”
To view the 30-second films:
Water: https://youtu.be/UgPO16CRHKk
Tomato: https://youtu.be/dZJqt7dd9KY
Stone: https://youtu.be/2hyIkZKgZlU
Camera: https://youtu.be/oKvm78qXyL8
Lamp Repairer: https://youtu.be/9KsgqmyWg5M
Campaign Credits:
Client: GIO (Part of Suncorp Group)
Executive General Manager, Brand & Marketing / CMO: Mim Haysom
Executive Manager, Marketing Insurance: Mark Behr
Marketing Manager: Jo-Anne Tierney
Go to Market Lead: Bryony Nickless
Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Creative Directors: Ian Broekhuizen & Malcolm Caldwell
Creative Team: Ben Newman & Sarah Parris
Chief Client Partner: Madeleine Marsh
Senior Business Director: Grace Vizor
Project Manager: Cicley Milsom
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Senior Integrated Producer: Rachel Devin
Production Company: Finch
Director: Luke Bouchier
Post House: Blackbird
Sound and Compositions: Song Zu
