Building on its already established ‘You Know With GIO’ brand platform, Leo Burnett has created a new campaign, ‘Details’, for GIO Insurance, reinforcing the insurer’s ability to offer customers unrivalled clarity on their cover.
In a fresh approach for the category, the campaign focuses on intriguing details about everyday objects that we normally never think about, and links them to insurance in unexpected ways – a surprising reminder of how GIO, part of the Suncorp Group, offers knowledge and transparency, making them the smart choice for home and motor insurance.
Directed by Luke Bouchier of Finch, the launch films are the first part of a fully integrated campaign that will playfully remind consumers of GIO’s belief that details matter when it comes to insurance.
Launching with TV, radio, outdoor and digital, the brand will then explore other unexpected objects across a range of channels to demonstrate GIO’s appreciation for detail.
Suncorp Group executive manager, Marketing Insurance, Mark Behr said: “We are excited to create a real point of difference in the highly competitive insurance market.
“Together, with Leo Burnett, we are very proud to launch our new campaign, extending on our successful brand platform, ‘You Know With GIO’, that aims to inform today’s insurance buyer, connecting with them on both a rational and emotional level.”
To view the 30-second films:
Lamp Repairer: https://youtu.be/9KsgqmyWg5M
Client: GIO (Part of Suncorp Group)
Executive General Manager, Brand & Marketing / CMO: Mim Haysom
Executive Manager, Marketing Insurance: Mark Behr
Marketing Manager: Jo-Anne Tierney
Go to Market Lead: Bryony Nickless
Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Creative Directors: Ian Broekhuizen & Malcolm Caldwell
Creative Team: Ben Newman & Sarah Parris
Chief Client Partner: Madeleine Marsh
Senior Business Director: Grace Vizor
Project Manager: Cicley Milsom
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Senior Integrated Producer: Rachel Devin
Production Company: Finch
Director: Luke Bouchier
Post House: Blackbird
Sound and Compositions: Song Zu
The new Children’s Advertising Code comes into effect today following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry. AANA CEO Josh Faulks said the new Code recognises the […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]