In a bid to get Mo Bros and Mo Sistas across the nation pumped and ready to Mo, Melbourne-based creative agency, Urchin has designed a campaign to encourage all Australians, regardless of age, to live well, enjoy life, stay active and be shaped by their experience.
This year’s creative is bolder and brighter than ever and also reveals a new way people can support Movember this year, through the MOVE fitness challenge. While the moustache will always remain king, MOVE is a chance for Mo Sistas to do something tangible in the name of men’s health, as well as inspire the men in their lives to get active and take control of their physical and mental wellbeing. The challenge is MOVE every day of Movember – 30 MOVES over 30 days.
Urchin’s Travis Garone said the inspiration behind the creative this year is to inspire men and women of all ages to be healthy and happy, respect their elders and learn from those around them in their older years.
“It’s all about getting all Mo Bros and Mo Sistas thinking about their health now – drawing inspiration and learning from those who are older in age, but still young at heart. The idea is to die young, as late as possible,” said Garone.
The creative campaign is fully integrated across TV, print, outdoor, digital and social, with the vast majority of media generously donated.
Since starting in Melbourne in 2003, more than five million people have joined the Movember movement, helping fund over 1,000 men’s health projects in 21 countries.
Grow, give and MOVE this Movember. Sign up and donate at Movember.com
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]