George P. Johnson Announces Leadership Changes

George P. Johnson Announces Leadership Changes

Experience marketers, George P. Johnson (GPJ), continue to transform the world of experience marketing with further leadership changes within the company.

Charles Turner (lead image), former GPJ General Manager (Victoria), has been promoted to the role of Head of Integrated Production ANZ, and Marc Iacono, former GPJ General Manager (A/NZ), has taken on the role of APAC Director of Operations for Project Worldwide.

“The world has changed – we have changed. Experience marketing is no longer synonymous with event delivery. To thrive in a world in which there are no guarantees that our experience-led campaigns will remain as planned, we need to build an agency that is truly integrated in its offering of expert capabilities. Our new model enables us to deliver these and be adaptive to clients ever-changing needs in today’s world” said Christine Mills, Managing Director GPJ A/NZ.

In his new role, Charles will lead the strategic growth, alignment, and ways of working for the production, creative, content, digital, and registration disciplines for the A/NZ business. As the Head of Integrated Production, he will bring together our team of creative thinkers, experience designers, content creators, and integrated producers, supporting the agency to deliver extraordinary experiences that help our clients achieve their business goals.

Charles has extensive experience in the experience marketing industry, with the last eleven years spent at GPJ working on some of the agency’s most high-profile projects, across live events, digital experiences, and content production.

“I am thrilled to take on the role of Head of Integrated Production at GPJ,” said Charles. “I am passionate about bringing subject matter experts together to curate and deliver human-centred experiences; ones that connect brands with their audiences and foster meaningful human connections. These kinds of experiences have unmatched power to shift behaviours and therefore deliver results for our clients.”

To further bolster the agency’s production expertise, Angus Macpherson will be taking on the role of Technical Director A/NZ, previously Head of Production (Victoria). In his new role, Angus will act as technical lead for all major projects across the A/NZ region, helping define the technical approach and solutions for live, broadcast, hybrid, and special projects and to push our craft to the next level.

Marc Iacono, who has been with GPJ for over six years, has stepped into a regional leadership role as Project Worldwide’s APAC Director of Operations. He will be responsible for overseeing the operational aspects of Project Worldwide’s agencies across the Asia Pacific region. Project APAC agencies include George P. Johnson, DARKHORSE, JUXT, Spinifex and Praytell.

“Marc has been an instrumental part of GPJ’s growth and success,” said Ben Taylor, APAC CEO of Project Worldwide. “His operational expertise has helped position us as a leader in experience marketing, and we are thrilled that he will continue to make significant contributions to our company, and the wider industry, in this new role.”

In his new role, Marc will work closely with the regional leadership team to build collaborations across Project Worldwide’s agencies and strengthen their position in the APAC market. He will also identify opportunities to streamline processes and improve operational efficiencies, ensuring client projects are delivered on time, within budget, and to the highest standards.

“Our global strength and local knowledge truly set us apart as leaders in Experience Marketing.” said Marc. “I look forward to leveraging my experience to help us deliver even more value, creativity and innovation to our clients and contribute to the growth of the business.”

GPJ has a strong reputation for delivering extraordinary experiences for clients across the globe, and these local leadership changes will further strengthen the agency’s position as a leader in the experience marketing category here in ANZ.




Please login with linkedin to comment

George P. Johnson

Latest News

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]

Are Media Nabs Carly Bowra From Seven Network
  • Media

Are Media Nabs Carly Bowra From Seven Network

Are Media, Australia’s leading omnichannel content company for women, today announced the appointment of Carly Bowra to the new role of director of marketing, effective immediately. Reporting to Are Media chief executive officer Jane Huxley and joining the executive leadership team, Carly will be responsible for consumer and channel marketing across the company’s digital and […]

OMA 2023 Creative Collection: UberEats Delivers A Win
  • Campaigns

OMA 2023 Creative Collection: UberEats Delivers A Win

The Outdoor Media Association (OMA) today announced the Grand Prix winner for the 2023 Creative Collection competition as UberEATS’s Get Almost Almost Anything campaign. The Grand Prix winner was chosen from 20 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were […]

QMS Helps Brands Shine With Pride For Sydney’s Mardi Gras Festival
  • Campaigns

QMS Helps Brands Shine With Pride For Sydney’s Mardi Gras Festival

With the iconic Sydney Gay and Lesbian Mardi Gras Festival dazzling the Harbour City in recent weeks, QMS is embracing the colour, creativity and pride of Mardi Gras with a strong collection of advertisers for the annual celebration of love, equality and inclusion. QMS’ world-leading City of Sydney digital street furniture network is proudly showcasing […]

The Pistol Locks & Loads New Leadership Team
  • Advertising

The Pistol Locks & Loads New Leadership Team

Digital solutions agency, The Pistol, has announced the appointment of marketing executive Ashley Grey as one of two new Group Account Directors, along with the promotion of long-standing senior staffers, Yulia Edirisinghe and Julia Lake, as it significantly bolsters its senior leadership team. Lead image: L-R Yulia Edirisinghe, Ashley Grey, Julia Lake Grey brings nearly […]

In A League Of Its Own: NRL Season Kicks Off On Nine This Weekend
  • Media

In A League Of Its Own: NRL Season Kicks Off On Nine This Weekend

NRL on Nine is in a league of its own. With the 2024 Telstra NRL Premiership season kicking off this weekend, brands have more league to leverage across Nine’s unrivalled Total TV, Total Audio and Total Publishing assets than ever before. With more than 145 games free and live for all Australians on the 9Network […]

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ Tiered Categories For Elevated Brand Suitability
  • Advertising

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ Tiered Categories For Elevated Brand Suitability

DoubleVerify has unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV’s existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the […]

Havas Wins Viatris & Uniting Property Services In Competitive Pitches
  • Advertising

Havas Wins Viatris & Uniting Property Services In Competitive Pitches

Havas Media Network has been appointed media agency of record for global pharmaceutical company Viatris and Uniting Property Services. Lead image: Virginia Hyland CEO Havas Media Network. The remits for both brands cover media strategy, planning, buying, digital performance and search, with Viatris also including retail marketing. A best-in-class global healthcare company, Viatris’ mission is […]

Fictious police desk with crime case records containing gun, blank photos, crime scene information sheet, cd roms, magnifying glass, keys, mobile phone, bullet shell and police reports.
  • Advertising

Crime Pays: Global-First IAB Australia & Neuro-Insight Proves Effectiveness Of True Crime Podcast Advertising

A global-first neuroscience research study has found that True Crime podcast content delivers advertisers’ engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour. The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics […]

Spotlight On Sponsors: Melbourne FC Rocked By Off-Field Scandals But Partnership Portfolio Remains Solid
  • Marketing

Spotlight On Sponsors: Melbourne FC Rocked By Off-Field Scandals But Partnership Portfolio Remains Solid

It’s been a rocky few weeks inside Melbourne FC, with star Demon Joel Smith facing drug trafficking or attempted drug trafficking allegations just a week out from the season’s kick-off. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. Despite a […]

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster
  • Campaigns

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster

This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]