George P. Johnson Announces Leadership Changes
Experience marketers, George P. Johnson (GPJ), continue to transform the world of experience marketing with further leadership changes within the company.
Charles Turner (lead image), former GPJ General Manager (Victoria), has been promoted to the role of Head of Integrated Production ANZ, and Marc Iacono, former GPJ General Manager (A/NZ), has taken on the role of APAC Director of Operations for Project Worldwide.
“The world has changed – we have changed. Experience marketing is no longer synonymous with event delivery. To thrive in a world in which there are no guarantees that our experience-led campaigns will remain as planned, we need to build an agency that is truly integrated in its offering of expert capabilities. Our new model enables us to deliver these and be adaptive to clients ever-changing needs in today’s world” said Christine Mills, Managing Director GPJ A/NZ.
In his new role, Charles will lead the strategic growth, alignment, and ways of working for the production, creative, content, digital, and registration disciplines for the A/NZ business. As the Head of Integrated Production, he will bring together our team of creative thinkers, experience designers, content creators, and integrated producers, supporting the agency to deliver extraordinary experiences that help our clients achieve their business goals.
Charles has extensive experience in the experience marketing industry, with the last eleven years spent at GPJ working on some of the agency’s most high-profile projects, across live events, digital experiences, and content production.
“I am thrilled to take on the role of Head of Integrated Production at GPJ,” said Charles. “I am passionate about bringing subject matter experts together to curate and deliver human-centred experiences; ones that connect brands with their audiences and foster meaningful human connections. These kinds of experiences have unmatched power to shift behaviours and therefore deliver results for our clients.”
To further bolster the agency’s production expertise, Angus Macpherson will be taking on the role of Technical Director A/NZ, previously Head of Production (Victoria). In his new role, Angus will act as technical lead for all major projects across the A/NZ region, helping define the technical approach and solutions for live, broadcast, hybrid, and special projects and to push our craft to the next level.
Marc Iacono, who has been with GPJ for over six years, has stepped into a regional leadership role as Project Worldwide’s APAC Director of Operations. He will be responsible for overseeing the operational aspects of Project Worldwide’s agencies across the Asia Pacific region. Project APAC agencies include George P. Johnson, DARKHORSE, JUXT, Spinifex and Praytell.
“Marc has been an instrumental part of GPJ’s growth and success,” said Ben Taylor, APAC CEO of Project Worldwide. “His operational expertise has helped position us as a leader in experience marketing, and we are thrilled that he will continue to make significant contributions to our company, and the wider industry, in this new role.”
In his new role, Marc will work closely with the regional leadership team to build collaborations across Project Worldwide’s agencies and strengthen their position in the APAC market. He will also identify opportunities to streamline processes and improve operational efficiencies, ensuring client projects are delivered on time, within budget, and to the highest standards.
“Our global strength and local knowledge truly set us apart as leaders in Experience Marketing.” said Marc. “I look forward to leveraging my experience to help us deliver even more value, creativity and innovation to our clients and contribute to the growth of the business.”
GPJ has a strong reputation for delivering extraordinary experiences for clients across the globe, and these local leadership changes will further strengthen the agency’s position as a leader in the experience marketing category here in ANZ.
Please login with linkedin to comment
George P. JohnsonLatest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.