Genero Nabs Chloe Lane From Hogarth Australia

Genero Nabs Chloe Lane From Hogarth Australia
B&T Magazine
Edited by B&T Magazine



Genero has announced the appointment of Chloe Lane as managing director for Global Client Solutions.

With a deep understanding of business transformation and the global marketing landscape, the strategic appointment will support clients looking to enhance their creative and production models to ensure they are agile, efficient and effective and can rapidly adapt to today’s dynamic environment.

Lane has 20 years of experience spanning both agency and client-side in the UK and Australia, with stints at TBWA, JWT, The Engine Group and a recent post of four years as chief operating officer at Hogarth Australia. In this role, Lane managed diverse domains covering business strategy, client consultancy, organisational culture, and creative and production excellence. She played a key role in conceptualising and onboarding seven dedicated client studio solutions encompassing a mix of onsite, offsite and offshore creative and production services for enterprise brands, including Woolworths, BIG W, Vodafone, Suncorp, and Nestle.

Post Hogarth, Lane embraced strategic client consultancy roles, notably with The Woolworths Group, spotlighting her expertise in harmonising in-house and outsourced creative solutions.

Genero currently helps brands like Hilton, the BBC, Meta, Google, TikTok and L’Oréal scale and streamline their creative and production capabilities, augmenting their in-house resources with an on-demand, diverse, global network of over 130,000 professional creatives and production suppliers. Bringing Lane on board will support the design and implementation of customised flexible creative and production models that embed into and amplify in-house teams.

“The marketing landscape is dynamic, and being flexible is the name of the game now” said Lane. “With Genero’s model, encompassing a purpose-built production platform, a vast global network of creatives and an internal team of production and content experts, I recognised the huge opportunity to create sustainable creative partnership solutions that not only address today’s challenges, but also prepare us for a future where disruption intensifies. This flexibility ensures brands adapt and remain relevant, allowing them to change their strategies as quickly as the market evolves while delivering on-point creative and enhancing effectiveness”.

Genero is launching a new solution designed to meet the challenging demands of today’s marketing environment – Genero Plus, developed in collaboration with Lane. Genero Plus provides an open-door resourcing solution that allows clients to reduce their commitment to fixed creative resources and spend while driving flexibility, efficiency and effectiveness. The solution provides access to every creative capability on-demand via a customised workflow and tools, exclusive platform features and dedicated support. It’s aligned with Genero’s vision for marketing solutions that can grow and continually evolve with emerging market challenges.

“As we approach 15 years in the creative and production space, having worked closely with many of the world’s best brands and biggest social media platforms, we’ve seen first hand the rapid and constant change across the industry, and the resulting on-going complexity for marketers. Together with Chloe, we’re evolving our solution, to provide an even greater level of flexibility, efficiency and creative quality to help marketers navigate those challenges. We’re thrilled to have Chloe on board, adding her vast expertise and insight, to deliver this solution and continually improve our offer for clients,” said Mick Entwisle, founder and CEO of Genero.

Genero Plus is customised for brands alongside a thorough consultative process, designed to augment any in-house and agency structure. Genero has offices in New York, San Francisco, London, Singapore, São Paulo, Sydney and Melbourne and is able to support implementation of Genero Plus globally.




Please login with linkedin to comment

genero Hogarth

Latest News

MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
  • Advertising

MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch

oOh!media has today announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands, including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi, are debuting across state-of-the-art LED screens. These screens are powered entirely by […]

Yahoo Academy Announces Class Of 2024
  • Marketing

Yahoo Academy Announces Class Of 2024

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 program. Now in its 13th year, the Yahoo Academy has a stellar track record as the industry’s leading talent-building initiative, boasting 360 graduates to date. The 2024 cohort is […]

Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
  • Media

Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program

TikTok has announced the 35 media leaders selected to participate in the 2024 cohort of the TikTok Agency Accelerator Program. The program, which received high interest from Australian media agencies, is part of TikTok’s commitment to fostering the development of talented professionals within the Australian media industry. This year’s program centres around the concept of […]

AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
  • Marketing

AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing

The Australian Influencer Marketing Council (AiMCO) has announced its first-ever diversity webinar for members, designed to explore inclusion in national influencer marketing campaigns. Lead image: Ellie Cole The free AiMCO webinar, to be held on April 30, will look at how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with […]

Anthony Ellis Promoted To CEO Of Publicis Media Exchange
  • Advertising

Anthony Ellis Promoted To CEO Of Publicis Media Exchange

Publicis Groupe Australia and New Zealand has announced the promotion of Anthony Ellis (lead image) to the new position of chief executive officer for Publicis Media Exchange (PMX) in Australia and New Zealand. As CEO of the Groupe’s media investment arm in Australia and New Zealand, Ellis will continue to drive the Groupe’s’ client-centric approach […]

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD
  • Campaigns

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD

Supercars will reveal its latest TV commercial tomorrow, featuring thrilling on-track moments as well as the 2024 Supercars anthem, Won’t Stop, by First Nations artists 3% and Jessica Mauboy. Lead image: L-R Cam Waters, Chaz Mostert, Broc Feeney. Entering its second year, the “Unforgettable” brand campaign for Supercars continues to immerse fans in all the full-throttle, adrenaline-fuelled […]

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024
  • Media

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024

With just 100 days until the Olympic Games Paris 2024, 9Now has unveiled its fresh new look and state-of-the-art upgrade, which will revolutionise the way Australians watch the Olympics and Paralympics, regardless of their device. 9Now will lead Australia into a new era of Olympic streaming with a world-class audience experience never seen before in […]

Must-Watch Marketers At Cannes In Cairns!
  • B&T Exclusive

Must-Watch Marketers At Cannes In Cairns!

With such an almighty slate of content at this year’s Cannes in Cairns, presented by Pinterest, the mind can boggle over which session to attend. When the main stage isn’t being commanded by the showstopping keynotes, there are two content tracks in the Cairns Convention Centre and new for 2024, an afternoon content track in […]

Retail Media Demands A New Organisation Dynamic
  • Opinion

Retail Media Demands A New Organisation Dynamic

Lyndall Campher, former media director at L’Oréal and group director at UM, Mindshare and MediaCom explains that retail media demands a new kind of organisational layout than traditional media. There have been a plethora of articles written about retail media, especially since the Stanley Morgan Report was released in December last year. It has been […]

Opinion

by B&T Magazine

B&T Magazine
News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy
  • Campaigns

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]