General Motors Snares Heath Walker From Scania

Published on: 18th April 2024 at 1:14 PM

Edited by Staff Writers

1 Min Read

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024.

Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in Australia.

“It is an exciting time at GM as we prepare to launch the iconic Cadillac brand, as well as expand the GMSV offering to include the new GMC Yukon Denali in 2025. We are delighted to welcome Heath to this new role in the team, his experience and leadership will be vital to our success in the coming years” said Jess Bala, managing director of GM Australia and New Zealand.

In the role of marketing director – GM Australia and New Zealand, Heath will lead the marketing for GM Specialty Vehicles and launch the Cadillac brand, which will enter Australia and New Zealand later this year with a dedicated EV offering. He will also lead the marketing effort for Isuzu Trucks New Zealand.

TAGGED: General Motors

By Aimee Edwards

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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media.