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Reading: Full Service Agency Huckleberry Makes Two Senior Hires
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B&T > Media > Full Service Agency Huckleberry Makes Two Senior Hires
Media

Full Service Agency Huckleberry Makes Two Senior Hires

Sarah Bamford
Published on: 30th October 2014 at 10:53 AM
Sarah Bamford
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Huckleberry, Dentsu Aegis Network’s full-service agency, has bolstered its senior team with two key hires.

Toby Somerville has been appointed to the role of technical director, and Giacomo Groff as strategy director.

An expert at performance engineering with a keen eye for usability, Somerville joins Huckleberry having worked with agencies such as Tribal DDB, Citrus, Atomic Media and PWC Stamford Interactive.  He has worked on major clients such as ANZ, Coles, Medibank and Oxfam Australia.

Somerville will enhance Huckleberry’s capabilities in the web development and app development space, enabling them to continue to provide innovative and relevant solutions to their clients.

Groff has moved to Huckleberry from Brazil, where he worked most recently with M&C Saatchi as associate director of strategy and technology.  He has also previously held strategy roles at Ogilvy & Mather, Ogilvy One and Ambulance, an agency which he co-founded.

Past clients of Giacomo’s include IBM, Unilever and Pernod Ricard and his background of working in full-service agencies will perfectly complement Huckleberry’s structure.

Melissa Roberts, Huckleberry’s managing director said, “We are happy to be able to further strengthen our leadership team with the appointment of Toby and Giacomo.  These are important hires for our business as we continue to grow and further tailor our offer to cater for our clients’ increasingly sophisticated needs.”

“Giacomo’s full-service and digital background will positively impact our delivery on bought, earned and owned channels and Toby’s appointment allows us to upscale our technology deliverables and he balances the need for great leadership with excellent technical background.”

The appointments come on the back of a number of new client wins for Huckleberry including Kids Under Cover, Funtastic, Two Scoops and Carman’s.

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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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