Frost*collective has announced a repositioning of the business that aims to elevate the agency’s strategic competence with the addition of Pivot.

Pivot is a strategic innovation consultancy that specialises in aiding business transformation, and adds to Frost*collective’s foundational expertise in brand strategy, brand design, digital solutions, and urban environments.

The Pivot team is led by Lisa Hagan (head of strategy), Dreu Harrison (director of strategic innovation) and Clarissa Mattingly (director of client services). The team originally hails from Accenture Strategy’s Second Road.

Frost*collective CEO Vince Frost said the addition of Pivot has been carefully timed and will strengthen the agency’s position as a leading creative and strategic consultancy.

“We’re in an incredibly dynamic market that will continue to demand a series of astute responses from business,” he said.

“Clients can find it challenging to deliver great experience and remain relevant to customers’ lives. They are looking for new ways to achieve this quickly at the right cost, and often they don’t have all the right ingredients to pull that together.

“At Frost*collective, we have continued the shift to human-centred design, reframing the core competency from control to value creation. Lisa, Dreu and Clarissa’s experience will help us to stretch our capability by taking a more whole-of-business view of strategy. Pivot’s strategic competence complements our existing strategic branding capability.”

Hagan added: “By joining Frost*collective, we bring the three pieces of the puzzle together – strategy, innovation and execution.

“What’s exciting is that we can now help clients address their strategic challenges, innovate their business model and offerings, and then see it come to fruition.