French radio station RFI radio has issued a sheepish apology after posting an obituary for a very-much-alive Queen Elizabeth.
The radio station posted the obituary to their website stating the Queen had died aged 94, distressing Her Majesty’s French fans.
The bungle occurred after the obituary had been prepared as a draft in the event of the Queen’s death, which is a common media practice.
It wasn’t just the Queen who received an early obituary, with actors Clint Eastwood, Sophia Loren, and Brigitte Bardot mistakenly pronounced dead.
The obituaries were quickly pulled down once the mistake was realised, and the radio station issued an apology on Twitter before pulling it down.
The apology read: “A technical problem has resulted in the publication of numerous obituaries on our French site.
“We are working to rectify this serious bug, and we apologise to all concerned as well as those who follow us and put their trust in us.”
According to a Tweet from Italian journalist Jessica Phelan, some of the obituaries speculated the cause of death to be COVID-19.
She tweeted: “Solidarity with former colleagues @RFI, which just accidentally published stacks of draft obits for people who are very much not dead—inc Queen Elizabeth, Raul Castro, Brigitte Bardot & more—complete with dates they were last updated & alternative leads if they die of Covid-19.”
Solidarity with former colleagues @RFI, which just accidentally published stacks of draft obits for people who are very much not dead—inc Queen Elizabeth, Raul Castro, Brigitte Bardot & more—complete with dates they were last updated & alternative leads if they die of Covid-19 😬 pic.twitter.com/zUSqVU0X4Q
— Jessica Phelan (@JessicaLPhelan) November 16, 2020
In good news, however, the Queen is alive and well.
Seven’s SAS Australia was the entertainment of choice Monday night with 728,000 metro viewers (OzTAM data) tuning in to watch frontrunner Shannan Ponton sensationally quit the show. Fan-favourite Ponton Voluntarily Withdrew from the competition after struggling to work in the cold and not wanting to be a “burden”. Meanwhile, 10’s Have You Been Paying Attention did a […]
Social studio Jack Nimble has appointed James McInnes in the newly created role of head of social. McInnes joins during what the company describes as “a phenomenal year”, which has seen Jack Nimble double in size and secure numerous awards for its blend of social-first creative and nimble production. With a mix of international experience […]
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Snap Inc is taking on social media giant TikTok with Spotlight, a new entertainment platform for user-generated content within Snapchat Spotlight will surface the most entertaining Snaps from the Snapchat community all in one place, and will become tailored to each Snapchatter over time based on their preferences and favorites. As a way to celebrate […]
Starcom Australia today announced its new ‘People Powered Growth’ positioning and strengthened agency structure. The developments include two key hires and the promotion of Mark Duffy to the new, integrated role of National Head of Investment and Digital. On the announcement, Starcom Australia CEO, Nick Keenan, said: “To further enhance our positioning and point of […]
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
In this guest post, marketing activist Thomas Kolster (feature image)discusses a study in his new book that shows how purpose fails to motivate and has become a tired “save-the-world” chorus, and easily ignored… Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to […]
Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions. Mindshare has held the main media account for […]
Tomas Haffenden (pictured below) is a futurist at VERSA. In this guest post, he says it’s hard not to look enviously at Apple’s product line-up and marvel at numerous examples of category-defining industrial design. However, when you lead the pack and create a near-perfect first-generation device, where do you go next? It is hard not […]
From scepticism to dreaming – those were MediaCom’s initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future – and sometimes it still feels a long way away. However, over the last 18 months MediaCom have been on a ground-breaking journey, pioneering not only the Australian […]
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]
Sadly, COVID did put some limitations on the B&T Award celebrations. On the upside, no unwanted pregnancies this year.
Did you attend Friday's B&T Awards only to see your competition take home top prize? Re-live the horror again here.