Freeview has launched a major new campaign which brings to life its Hybrid TV service, FreeviewPlus, through a typical Aussie family, the Freemans.
The Keeping up with the Freemans campaign is spearheaded by multiple TV executions highlighting key features and benefits of the world-leading Hybrid TV service, available to all Australians.
The first spot, which launched last night, introduces audiences to the Freeman family. There’s mum, dad, teenage daughter Jen, 10-year-old Tom and Dougie the dog. They all enjoy easy access to their favourite shows including live and catch up through FreeviewPlus at the touch of a button.
“On Freeview there’s something for everyone with entertainment for the whole family across a wide variety of genres,” said Freeview CEO, Liz Ross. “By using different family members in a variety of scenarios, we demonstrate the features of FreeviewPlus in a fun and engaging way.
“FreeviewPlus makes it easy for every member of the household to catch up on their favourite shows, when it suits them, which is why FreeviewPlus is perfect for any modern family.”
Freeview collaborated with Jungleboys, led by director Al Morrow, who lends his comedic touch to the humorous spots.
“From the initial pitch, there was a lot of trust, which allowed us to simply focus on making nice work,” Morrow said.
“The team shared a vision about who the Freemans were and what their little world should feel like, which created a fun, collaborative spirit throughout the whole job.”
The TV campaign will also be supported with print, digital and retail point of sale collateral.