Following a competitive pitch process, Frank PR, has successfully won the SurfStitch business.

It retained PR contract for Australia’s number one surf and fashion site is centred on connecting the brand with its youth demographic in creative, engaging and disruptive ways, whilst also amplifying SurfStitch’s content platforms.

SurfStitch represents the world’s biggest online specialty retailer of sports and surfwear gear and is going from strength to strength, with goal smashing results and a number of recent acquisitions, which include Swell.com, Magicseaweed, Stab Magazine and Garage Entertainment and Production.

2016 represents the biggest year to date for the brand, as it gears up to consolidate its international online retail business under the US Swell brand whilst also incorporating links to its now extensive content network. Frank PR’s appointment will see the agency help the brand with this transition, creatively communicating the brand proposition to drive awareness and adoption.

SurfStitch marketing manager, Jess Tye, said, “We’ve seen some incredible results as a brand and next year things are set to get even bigger with a lot of exciting plans in the works.”

“We recognise that there is an increasing need to find new ways of attracting and engaging with potential customers while remaining relevant and authentic, therefore it was important that we partnered up with an innovative and creative agency that could help us deliver against this.”

“Frank PR showed from the get go that they got what we were about and shared our vision and desire to deliver strategic and creative work through a full-service approach.”

“We are really chuffed to have won this account, there are some very exciting and progressive plans in the pipeline” Frank PR managing director Polly Atherton said.

“When the SurfStitch brief came in the whole agency was really excited by the proposition and breadth of possibilities it would offer. We really admire the savvy way the brand is evolving, with its customer-centric approach, it has developed a strong suite of content networks enabling it to become so much more than just a online retailer but rather a platform and publisher for all things surf-related.”

This win comes off the back of a series of other recent account wins with the agency also picking up work with new bar and restaurant concept, Hunter & Barrel, music all-dayer event, Vibes on a Summers Day, and juice and smoothie bar, Bondi Juice Co amongst others.