Foxtel has announced a new loyalty program, called Foxtel Rewards, and a partnership with Live Nation Australia to bring subscribers enhanced viewing experiences.
The rebranding will allow lucky viewers the opportunity to have live music VIP experiences.
Members can meet and great stars, secure invitations to exclusive pre-show parties and reserved ticket allocations.
Members will be able to enjoy a slate of local and global talent like Billie Eilish, Dua Lipa, Tim Minchin, Alanis Morissette, Backstreet Boys, Rod Stewart and many more.
Foxtel director of customer marketing and loyalty, Lisa Cronin, expressed her excitement about the new development, saying: “At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers.”
President of brand partnerships at Live Nation Australia, Greg Segal, added: “We are looking forward to bringing Foxtel Rewards members deeper connections to their favourite artists and the music they love.
“We know the Foxtel Rewards program will make these experiences even more memorable for members.”
Foxtel Rewards will also bring enhanced sport offerings to their members. Action packed live sporting events, opportunities to meet sporting heroes and tickets will be regular giveaways for members to enjoy.
Some of Australia’s biggest cricketing matches, like The Ashes, One Day International, the T20 World Cup, and Big Bash games, alongside NRL, AFL, and Supercars events across 2022 can all be accessed through the new program.
The new ‘watch and win’ competitions mean members can upgrade their viewing experience from the couch to fully catered premium seating.
The program also offers premium movie tickets, bonus and exclusive content, behind the scenes previews of their favourite shows, and VIP events for members to attend.
The program is available for all Foxtel residential customers with a set top box only.
