PR Agency FORWARD Nabs Herd MSL’s Lewis Shields For Strategy Role

PR Agency FORWARD Nabs Herd MSL’s Lewis Shields For Strategy Role
SHARE
THIS



Independent creative PR agency FORWARD has announced the appointment of Lewis Shields to the newly created position of head of strategy and growth.

The appointment follows the launch of FORWARD’s new business vision, strategy and brand identity in 2021 and is a significant hire to help deliver the business’s growth plans.

From L to R: Lewis Shields, Caroline Lovejoy and Fergus Kibble 

Shields will be a member of the agency’s senior executive team.

Shields joins FORWARD from Herd MSL, where he was their first social hire.

Over eight years he grew the agency’s social and content marketing practice with clients, including P&G, Telstra, Gumtree and ING.

This included founding specialist social, content and influencer agency Touch Creative under Herd MSL.

Notably, Shields was also a partner of Herd MSL when it was sold to Publicis in 2017.

Shield’s appointment will strengthen FORWARD’s strategy offering and focus on digital brand experience and the opportunities arising in Social Commerce.

Lewis will report to founder and managing director Fergus Kibble and work alongside GM, Caroline Lovejoy to build on the agency’s strong track record of disruptive brand campaigns.

Kibble said, “We are thrilled to have Lewis joining our team with a clear remit to accelerate our agency’s growth trajectory, expand our social and digital offering and continue to deliver best in class consultancy to our clients.”

“Lewis brings a wealth of knowledge and wisdom to the agency and has hit the ground running.”

Shields added, “I was attracted to FORWARD by the opportunity to work in an agency that’s pushing itself and its clients to think differently about brand communications and the future consumer.”

“The agency’s track record speaks for itself, and I’m looking forward to playing a role in its acceleration and expansion.”

Shields brings 15 years of international content marketing and social media experience.

He is an MA in Social Anthropology from the University of St Andrews (Scotland) and also participated in the 2021 cohort at The Marketing Academy.

As part of their 2022 growth plan, FORWARD is recruiting for several roles, including senior account executives, account managers, and an account director.

Please login with linkedin to comment

Caroline Lovejoy Fergus Kibble FORWARD Agency Lewis Sheilds

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]