Former Telstra Marketing Director Andy Bateman Joins Deloitte

Former Telstra Marketing Director Andy Bateman Joins Deloitte
SHARE
THIS



Deloitte has further strengthened its strategy consulting practice, Monitor Deloitte, with the addition of Andy Bateman (pictured) as its national lead partner for innovation strategy.

As well as being an ex-Telstra marketer and global CEO of research, innovation and strategy firm The Leading Edge, Bateman is the founder of boutique strategy firm Everyone.

In his new role, Bateman will work closely with Monitor Deloitte lead partner Jeremy Drumm to further build this part of Deloitte’s consulting business.

Drumm said Bateman is perfectly placed to spearhead the continued growth of Deloitte’s innovation strategy practice in Australia.

“Over the past 25 years, he has helped brands, businesses and teams around the world create the change that drives dramatic growth,” Drumm said. “We are thrilled to have him join Deloitte.”

Commenting on his new role, Bateman said: “Joining Deloitte enables me to supercharge the vision I had for Everyone – to be a progressive innovation strategy and execution business.

“Scope, scale and culture really matter in this business, and I see huge potential to build something really meaningful with Deloitte, with people I respect and feel a sense of shared values with.

“I think we are moving into the second act of innovation in Australia – from businesses experimenting with labs, funding start-ups and continuous product and service improvements, to recognising innovation as a core strategic capability that must be embedded in the organisation.

“Ultimately, if innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end to end to maximise growth potential.

“Most studies and many leaders around the world will attest to the fact that the majority of organisations and countries are under-weight in innovation. They are simply not doing enough to drive sustainable long-term growth, and that’s what we’ll be helping to solve.”

Please login with linkedin to comment

Andy Bateman einsights Monitor Deloitte Programmatic Advertising

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.