B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Former Emirates SVP Alex Knigge Joins Education Perfect As CMO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Former Emirates SVP Alex Knigge Joins Education Perfect As CMO
Media

Former Emirates SVP Alex Knigge Joins Education Perfect As CMO

Staff Writers
Published on: 15th March 2021 at 10:12 AM
Staff Writers
Share
3 Min Read
SHARE

Emirates’ former corporate communications, marketing and brand SVP, Alex Knigge [pictured], has joined fast-growing edtech company, Education Perfect, to lead sales and marketing and to help the high-growth business expand its global footprint.

Knigge joins the executive team at Education Perfect (EP) that last year saw chief executive, Alex Burke, also bring on Pureprofile’s former chief technology officer Loucas Gatzoulis.

Knigge was senior vice president at Emirates for six years and led the digitisation of the airline setting the strategic direction for a range of topics including online sales growth, online customer experience, marketing technology, digital, data and analytics, and digital marketing.

Burke’s vision for Education Perfect is being further realised with the experience that Knigge brings.

“Alex is an experienced executive with in-depth brand and marketing, commercial, and digital expertise. He has held senior leadership roles for 13+ years since becoming a VP at Jetstar in 2008,” he said.

In 2019, Knigge was selected among hundreds of applicants for the CMO Fellowship program organized by ‘The Marketing Academy’ in the UK and facilitated by McKinsey over an 11-month period.

Before joining Emirates in 2015, Knigge worked as the chief commercial officer at Tiger Airways in Singapore and prior to that he led distribution and e-commerce at Jetstar based in Melbourne.

“Alex is a high-energy leader who thrives at building and inspiring high-performing teams and at fostering cross-functional collaboration to achieve ambitious business goals, in particular, sales growth and building world-class brands”, said Burke.

“His impressive resume shows a career of achievements in the commercial, digital and marketing space helping small and big companies meet their strategic objectives.”

“I really fell in love with Education Perfect from the moment I met the EP team and came to understand EP’s mission to redefine teaching and learning experiences globally by helping teachers to provide personalised learning to students through humanising technology and data”, Knigge said.

“It makes perfect sense that Alex, who achieved tremendous things at global brands such as Emirates and Jetstar now helps us to further expand our global reach.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sushi Sushi Carves Out Position In Fast Food Segment With New Brand Campaign
15/07/2025
Allianz’s ‘Care You Can Count On’ Wins Spot As Aussies’ Favourite Ad, But Respondents Struggle To Remember Brand
15/07/2025
TV Ratings (14/07/2025): ACA Corruption Scandal Draws Big Viewership, But Audiences Reject Parental Advice
15/07/2025
Pia Whitesell Signs On As Ambassador As OLAY Unveils New ‘Hello Better Me’ Campaign
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?