B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ford Creates “Very Gay” Car After Online Homophobic Comments
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Ford Creates “Very Gay” Car After Online Homophobic Comments
Marketing

Ford Creates “Very Gay” Car After Online Homophobic Comments

Staff Writers
Published on: 1st September 2021 at 10:43 AM
Staff Writers
Share
2 Min Read
Heck des Ford Very Gay Raptor – Ford Ranger Raptor für Kölner CSD foliert Foto: Ford
SHARE

Ford Germany has released a self-professed ‘very gay’ edition of its Raptor pick-up truck in response to homophobic comments.

After Ford released a new version of the Raptor in the shade ‘Performance Blue’, a social media commentor described the blue colour as ‘very Gay’, saying it should instead be painted black and gold or camo – despite colours not actually having a prescribed sexuality.

Ford took to social media to respond to the commnet – and went one step further, making a sparkly gold and rainbow version of the Raptor.

‘Very Gay’ was a compliment, right? ✨🌈 #VeryGayRaptor pic.twitter.com/vOYJfwHANH

— Ford News Europe (@FordNewsEurope) June 25, 2021

In a statement from its German head quarters, Ford wrote that the ‘Very Gay Raptor’ would be included in the city of Cologne’s annual Pride parade. According to Ford, the creation of the car took sixty hours and 30 square metres of specialist Alphafoil.

 

 

 

 

 

 

Ford also acknowledged that, “the Ford employee network GLOBE (Gay, Lesbian or Bisexual Employees) also celebrated its 25th anniversary this year. The network has been advocating the interests of lesbian, gay and bisexual employees since 1996 and actively helping to implement the Ford “Diversity” corporate philosophy in everyday working life.”

Back in 1998, the first year Ford participated in Cologne’s Pride parade, they decorated a Ford KA (pictured above left) in rainbow colours too.

Images: Ford Germany

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Diversity and inclusion, Ford, LGBTQ
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?