B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Foot Locker Charges Into Basketball Australia Partnership
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Sports Marketing > Foot Locker Charges Into Basketball Australia Partnership
Sports Marketing

Foot Locker Charges Into Basketball Australia Partnership

Staff Writers
Published on: 1st July 2024 at 8:24 AM
Edited by Staff Writers
Share
4 Min Read
Boomers x Foot Locker
SHARE

Basketball Australia and Foot Locker have announced a new partnership that will see the global footwear and apparel retailer join as a major partner of the Australian men’s national basketball team, the Boomers. The investment solidifies Foot Locker’s commitment to hoops and sneaker culture and its unwavering support for the growth and development of basketball at all levels in Australia.

As part of the partnership, the Boomers will proudly sport the Foot Locker logo on their official game day shorts, debuting at the Ford BALLIN’24 series at John Cain Arena in July, before continuing with their pre-Olympics exhibition matches in Abu Dhabi against the USA and Serbia. Foot Locker will receive extensive media exposure across various platforms, including on-court signage during national broadcasts and will supply prizes for the half-time competitions during the highly-anticipated Boomers vs China games. Additionally, Foot Locker will support the Boomers and Opals Super Camp in July and provide exclusive deals and prizes for the 500 participants. The Super Camp will serve as a pivotal platform for cultivating talent and instilling a passion for the game in the next generation of basketball athletes.

To connect and engage Foot Locker customers and the wider basketball community, select players from the Boomers squad will make their first appearance at the Foot Locker store at QV, Melbourne, on Wednesday, June 26th, for a series of exclusive meet-and-greets. Fans eager to secure a spot at this special event are encouraged to follow Foot Locker’s Instagram and TikTok for further details.

“Teaming up with Foot Locker feels like a homecoming for me,” said Boomers point guard Josh Giddey. “Growing up, Foot Locker was where I’d go to gear up for game day and now, in a year we strive for gold, they are by our side for this journey. I am excited to rep our new game day kit, meet with our passionate Foot Locker fans, and see the impact of this partnership on the basketball community nationwide”.

“It’s great to have Foot Locker as a supporter of the Boomers program, which is adding to their ongoing contributions to Australian basketball,” said Jason Smith, Basketball Australia’s EGM of High Performance. “We have a big year ahead, and our success on the court is only possible with partners like Foot Locker behind us.”

Foot Locker’s partnership with the Boomers is the latest investment in its basketball offence as it continues to impact positively and champion hoops culture across the country. The collaboration complements Foot Locker’s longstanding support of Basketball Australia’s National Championships (U14, U16, U18, U20, and School level) and ongoing commitment to the NBL1, WNBL, NBL and globally recognised streetball event, Summer Jam.

“Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia,” said Brendan Graham, senior director of marketing for Asia Pacific. “Our basketball partnerships ensure we are there with the right product and service for an athlete’s journey from junior camps and tournaments to the highest professional level. The Boomers squad, filled with local and NBA talent, represents the pinnacle of this journey. We’re proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Basketball Australia, Foot Locker
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?