Flourish PR has continued its leadership team expansion, appointing Maria Crews to the role of head of strategy, content and digital.
Crews (main photo) has worked with several Aussie FMCG brands including Arnott’s, Don, Latina Pasta, Lavazza, A2 Milk, Fromager d’Affinois, along with wine growers from across Australia, New Zealand, Provence, Burgundy and Champagne.
Crews was also the creator and manager of Australia’s biggest French Cheese Festival, the former festival director for Noosa Food and Wine Festival, and founder of her own online business, 14 Days of Cheese.
Her corporate clients have included the City of Melbourne, Australia Day Foundation, State Library of NSW and Victorian Department of Transport.
Crews’ career has spanned 27 years, during which she had worked at advertising agencies – including George Patterson Y&R – and managed her own agency for the past decade.
With experience across brand strategy, content creation, event management and e-commerce, Crews brings a broader marketing skill set to the business.
“Having watched Flourish evolve from a PR agency to a communications agency over the last few years, 2022 is shaping up to be its biggest year yet,” she said.
“I’m looking forward to being part of the dynamic team leading this growth and delivering innovative solutions for our clients.”
This appointment follows several new senior hires to the team over the last six months.
“Maria and I have a similar background and a lot of client relationships in common, it’s exciting to be able to leverage this experience to further grow the agency and its service offering,” said Flourish PR’s managing director, Stacey Pinchbeck.
“Maria brings a plethora of unique experience to Flourish that is not only inspiring but elevates our ability to service clients in an integrated way.”
Flourish PR services the tourism, technology, FMCG, entertainment, fashion, corporate and sports sectors.
In addition to its traditional PR offering, Flourish also provides services across social media, influencer marketing, activations, branding, creative and content production.
All content – including videography, photography, podcasting and more – is run in-house and tailored to news, social media or advertising outputs.
