B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fiftyfive5’s Cultural Forecasting Expanded To Support Demand For Evidence-Based, Culture-Led Growth Paths
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Fiftyfive5’s Cultural Forecasting Expanded To Support Demand For Evidence-Based, Culture-Led Growth Paths
Marketing

Fiftyfive5’s Cultural Forecasting Expanded To Support Demand For Evidence-Based, Culture-Led Growth Paths

Quinn Mai
Published on: 25th October 2022 at 8:30 AM
Quinn Mai
Share
2 Min Read
SHARE

Fiftyfive5’s Cultural Forecasting practice, led by director Michelle Newton has welcomed Dr Klara De Wit and Yianni Giovanoglou to enhance their capability to deliver growth opportunities through strategic foresight practices and bring new skills to trend forecasting.

Using methodologies such as AI-driven cultural analysis and trend sizing, the team focusses on the identification, prioritisation and tangible application of trends.

Dr Klara De Wit, with academic training in semiotics and a Doctor of Philosophy, brings a wealth of expertise working on forecasting across various local and global clients. Yianni Giovanoglou recently joined the team as a trend specialist, with 10 years at global trend forecaster WGSN.

L-R: Michelle Newton, Dr Klara De Wit & Yianni Giovanoglou

Having worked with some of Australia and New Zealand’s largest clients across FMCG, interiors, fashion and tech, Giovanoglou brings a deep understanding of culture and the cultural shifts impacting brand communications, innovations and future strategies. Michelle Newton has over 20 years of local and global forecasting experience, a decade in New York where she worked with renowned futurist Faith Popcorn with client such as Nike, Pepsi and KFC.

Newton commented: “There are a myriad of trend offers today; we are taking it further, translating the consumer and cultural forces of change into prioritised, tangible, commercial actions that can be built into strategy for our clients.”

CEO and founding partner Mark Sundquist added, “After significant and continued disruption across most categories, our clients are looking to get ahead of the headwinds or tailwinds that will shape their businesses into the future. The forecasting capability we are building and investing in helps them identify and understand these forces and prioritise and focus on the ones that matter to their business.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fiftyfive5
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?