B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: FIFA Women’s World Cup Drops Catchy Theme Song By BENEE ft. Mallrat
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > FIFA Women’s World Cup Drops Catchy Theme Song By BENEE ft. Mallrat
Marketing

FIFA Women’s World Cup Drops Catchy Theme Song By BENEE ft. Mallrat

Staff Writers
Published on: 29th June 2023 at 10:04 AM
Staff Writers
Share
2 Min Read
SHARE

The highly anticipated Official Song for the FIFA Women’s World Cup 2023, “Do It Again” by BENEE ft. Mallrat, is now officially live and available across all major music platforms.

This dynamic collaboration between two artists from the host nations – BENEE from Aotearoa New Zealand and Mallrat from Australia – captures the essence of unity, celebration, and empowerment that defines the FIFA Women’s World Cup.

The two have joined forces on a vibrant and infectious anthem that promises to captivate fans worldwide and provide an unforgettable soundtrack to the tournament.

“Do It Again” will also become a lasting reminder of a milestone in the history of women’s sport, as the FIFA Women’s World Cup 2023 is on track to become the most attended standalone women’s sports event ever.

With over 1.1 million tickets already sold for the ninth edition of the tournament, fans from over 150 different countries will be descending on Australia and Aotearoa New Zealand, making the FIFA Women’s World Cup 2023 a global celebration of women’s football.

In less than one month’s time, BENEE and Mallrat will grace the stage at the Opening Ceremony of the FIFA Women’s World Cup 2023, taking place at Eden Park on 20 July. Their live performance of “Do It Again” will set the tone for the extraordinary tournament ahead, commencing with co-hosts New Zealand facing off against 1995 winners Norway in Auckland/Tāmaki Makaurau.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: benee, FIFA Women’s World Cup 2023
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
Square Unveils Next Chapter Of ‘Service Still Matters’ Campaign Via Sunday Gravy
10/07/2025
Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?