Fenton Stephens Makes Key Hires Off The Back Of New Growth

Fenton Stephens Makes Key Hires Off The Back Of New Growth
B&T Magazine
Edited by B&T Magazine



Melbourne-based independent agency Fenton Stephens have announced key hires after new business wins and an expansion of the agency’s CX offering.

Alice Martin joins as senior strategist from CHEP, where she worked on Telstra, RACV, Samsung and LaTrobe University. Alice was previously at VMLY&R.

After a period of consulting, Shefik Bey steps up as head of innovation and transformation. Shefik brings his vast experience in digital transformation, most recently with Service Victoria and before that with his own consultancy, U1 Group.

Campbell Smith makes the leap as chief strategy officer and director from Big Red, where he worked for almost a decade and helped it grow into one of Australia’s biggest independent agencies.

Finally, Amy Stephens adds the responsibilities of chief customer officer to her director of client services role, working in partnership with Bey and reflecting the surge in CX work.

Says Fenton Stephens CEO, Simon Antonis: “Like a lot of businesses, COVID-19 accelerated trends we were already seeing in our industry.”

‘CMOs saw CX added to their responsibility sets and looked to us to help link that work to their wider comms strategies.’

Adds COO Joey Dorrington: “In addition, the uncertain environment meant brands wanted accountability in their work. So our performance workload has more than doubled since the beginning of 2020.”

“We identified that we needed to invest in strategy and CX. So we’re thrilled to have Alice, Shefik and Campbell at the agency and Amy stepping into a wider role.”

The agency has recently added Brown Family Wine Group, Workforce Extensions and the Accent Group as new clients, while winning new projects for existing clients Melbourne Business School and Dennis Family Homes.




Please login with linkedin to comment

Fenton Stephens

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]