Felix Mobile Launches Its First Campaign Via Paper Moose

Felix Mobile Launches Its First Campaign Via Paper Moose

Australia’s new eco mobile brand, felix, has launched its first campaign through hybrid creative-production agency, Paper Moose.

‘The plan with a bigger plan’ campaign highlights the larger story of the telco’s social and environmental mission. It’s the first plan to be powered by 100% renewable electricity, certified carbon neutral and to plant a tree a month for every active customer. Further projects are underway but yet to be announced. 

Nick Hunter, ECD of Paper Moose said, “we’re excited to help launch felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”.

“These meditative, soothing ads aren’t typical of the mobile industry. They reflect felix’s different take, balancing customer benefits with eco benefits, providing consumers the relief of switching to a plan that proactively does good – like working to plant one million trees.”

The entire campaign was created in-house by the hybrid production-creative agency, from strategy, branding and creative through to edit and grading.

 Paul Tierney, General Manager Business Development at felix said, “2020 trends have shown we not only want greater connection with each other, but also with the natural world – which felix actively addresses on both counts. Our values are strongly aligned with Paper Moose, so it’s been a wonderful partnership bringing felix to market. We’re super proud of the work”.

The campaign follows on from a recently launched teaser campaign by Paper Moose, drawing attention to the fact that Aussie mobile plans contribute nearly one million tonnes of carbon emissions every year.


Agency: Paper Moose

Executive Creative Director: Nick Hunter

Creative Director: Kate Holdsworth

Head of Design: Reese Geronimo

Designers: Georgia Shillington, Divya Abe

Creatives: Katie McIntyre, Jazz Twemlow

Head of Strategy: Eddie Bennett

Account Director: Carl Tindall

Senior Account Manager: Lauren Hurst

Project Director: Rob Hughes

Production: Paper Moose

Producer: Nicole Hofstadter

Line Producer: Catherine Clark

Director: Harrison Woodhead

DOP: Christopher Miles

Production Design & Wardrobe: Maria Papandrea

Stills & Additional Photography: Nino Tamburri

Editor: Oliver Trauth-Goik

Sound Design & Mix: Matt Perrott, Weronika Raźna

Grade: Yanni Kronenberg 

Animation: Pete Foley

Please login with linkedin to comment

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]