‘The plan with a bigger plan’ campaign highlights the larger story of the telco’s social and environmental mission. It’s the first plan to be powered by 100% renewable electricity, certified carbon neutral and to plant a tree a month for every active customer. Further projects are underway but yet to be announced.
Nick Hunter, ECD of Paper Moose said, “we’re excited to help launch felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”.
“These meditative, soothing ads aren’t typical of the mobile industry. They reflect felix’s different take, balancing customer benefits with eco benefits, providing consumers the relief of switching to a plan that proactively does good – like working to plant one million trees.”
The entire campaign was created in-house by the hybrid production-creative agency, from strategy, branding and creative through to edit and grading.
Paul Tierney, General Manager Business Development at felix said, “2020 trends have shown we not only want greater connection with each other, but also with the natural world – which felix actively addresses on both counts. Our values are strongly aligned with Paper Moose, so it’s been a wonderful partnership bringing felix to market. We’re super proud of the work”.
The campaign follows on from a recently launched teaser campaign by Paper Moose, drawing attention to the fact that Aussie mobile plans contribute nearly one million tonnes of carbon emissions every year.
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Head of Design: Reese Geronimo
Designers: Georgia Shillington, Divya Abe
Creatives: Katie McIntyre, Jazz Twemlow
Head of Strategy: Eddie Bennett
Account Director: Carl Tindall
Senior Account Manager: Lauren Hurst
Project Director: Rob Hughes
Production: Paper Moose
Producer: Nicole Hofstadter
Line Producer: Catherine Clark
Director: Harrison Woodhead
DOP: Christopher Miles
Production Design & Wardrobe: Maria Papandrea
Stills & Additional Photography: Nino Tamburri
Editor: Oliver Trauth-Goik
Sound Design & Mix: Matt Perrott, Weronika Raźna
Grade: Yanni Kronenberg
Animation: Pete Foley
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