B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Feline Fundraising Campaign Immortalises Top Cats
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Feline Fundraising Campaign Immortalises Top Cats
CampaignsMarketing

Feline Fundraising Campaign Immortalises Top Cats

kd
Published on: 28th August 2017 at 10:00 AM
kd
Share
2 Min Read
SHARE

Some of the most memorable cats re-homed by the Cat Protection Society in the Sydney suburb of Newtown have been immortalised in a series of brooches being sold in a fundraising drive.

Bella, Jaffa, Johnny and Zac are among the felines featuring on nine brooches created for the fundraiser called ‘Nine Lives’ and hashtagged #NineLivesNewtown on social media.

The society has also launched a one-minute video clip to promote the project, featuring Paul Capsis as the voice of Jitu the cat.

Each of the nine brooches in Nine Lives represents a cat or pair of cats that came to Cat Protection as ‘special needs’ felines.

“Every year we take in about 1,000 cats and kittens, but some really stand out,” Cat Protection CEO Kristina Vesk said.

“The stories of the cats featured on the brooches all end well because the cats have been adopted by loving people, but these cats have all had difficult times.

“Jaffa had a leg amputated, Husky had arthritis and Bella’s eye disease was so severe that both her eyes had to be surgically removed. But Bella bounced back and now shares her life on Facebook and Instagram.

“She and the other cats have all recovered from their challenges and gone on to enjoy full and happy lives.”

The Nine Lives project was developed by the society’s feline services manager, Nerida Atkin, who thought people who wore jewellery featuring cats might like brooches with real stories behind them.

Each brooch retails at $39 over the counter at the Cat Protection Society at 103 Enmore Road, Newtown, or for $50 online including postage.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share

Latest News

Antoinette Lattouf: “Why Would You Compromise Your Ethics & Your Integrity For A Slow-sinking Ship?”
13/05/2025
Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?