Federal Parliament’s Streaming Video Service Pulling Audiences Bigger Than Some PayTV Shows

Federal Parliament’s Streaming Video Service Pulling Audiences Bigger Than Some PayTV Shows
SHARE
THIS



It’s the latest challenger for television audiences around Australia – Federal Parliament’s new streaming video service has been pulling bigger audiences than some PayTV programs.

The opening day of Parliament on Tuesday last week, highlighted by Senator Cory Bernardi’s defection from the Liberal Party and revelations that Australia Post chief Ahmed Fahour pay packet is worth $5.6 million, saw more than 13,000 people tune in.

And Wednesday’s fiery outburst by the Prime Minister, Malcolm Turnbull, at Opposition leader Bill Shorten, attracted more than 10,000.

Developed by Switch Media, the new webcasting service was launched late last year to coincide with the start of the 45th Parliament. Parliament’s new Online Video Platform enables parliamentary proceedings to be accessed live from any device and any operating platform for the first time.

The three days of the big four bank inquiry attracted an average audience of almost 13,000 viewers watching proceedings live from their mobile device or PC while over 16,000 people tuned in to Pauline Hanson’s maiden speech in September.

Other big audience-pullers with more than 10,000 views were on days featuring MPs clashing over gun control, attacks on the ABC’s Four Corners and arguments about Medicare rebates.

Switch Media’s chief executive officer Christopher Stenhouse said the new technology solution ensured Parliament had a world class Online Video Platform that was packed full of features to enhance access to Parliament.

“While closed captioning has been previously available for video on demand content, this is the first time that a government or free-to-air broadcaster in Australia has delivered live closed captions for a live webcast across every platform,” he said.

“It enables viewers to stream from any mobile device or desktop across iOS, Android, macOS and Windows, rewind the stream up to five hours from live, and publish video-on-demand footage on the fly using Switch Media’s advanced Live2VOD tool.

“Switch Live2VOD is an end-to-end solution that captures live and linear streams, and encodes them to video on-demand (VOD) for fast video editing, publishing to mobile and web, and real-time sharing on social media.”

The new service, available via the Watch Read Listen section of the Parliament’s website , replaces the previous Windows Media Player hosted live streaming capability which was limited in functionality and accessibility.

The Online Video Platform streams 12 live streaming channels and 20 live audio only channels. It is an optimised hybrid solution hosted internally and in the cloud, to enhance the reliability and quality of the media streaming service.

The solution delivers the highest quality webcasting service and increases the functionality of webcasting of parliamentary proceedings, which has been available since 1999.

The new service also enables streamlined integration of video content with social platforms and provides easy access to footage up to 30 days after the event.

Please login with linkedin to comment

Australian politics birch & waite einsights

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]