No Fuckhead, You Are Not a Storyteller

Published on: 7th August 2014 at 9:00 AM

Staff Writers

1 Min Read

B&T’s Brooke Hemphill hates industry jargon and she’s found a kindred spirit in Austrian designer Stefan Sagmeister.

If you caught the last issue of B&T you would have seen our quiz titled Are You a Gen Y Jargon Touting Dickhead? Putting it together was a passion project. My dislike of the term ‘thought leader’ is almost as strong as my hatred for QR codes. But you’ll have to read the upcoming August/September issue to find out about that.

One of the latest industry buzzwords is ‘storytelling’. And Austrian designer Stefan Sagmeister, creator of firm Sagmeister & Walsh, isn’t happy about it.

In this spectacular video he tells some people that they are not storytellers. But he uses much more fruity language. Enjoy:

Consider yourself told.

TAGGED: Advertising Standards Bureau, customer fatigue, Market Mix Modelling

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.