B&T’s Brooke Hemphill hates industry jargon and she’s found a kindred spirit in Austrian designer Stefan Sagmeister.

If you caught the last issue of B&T you would have seen our quiz titled Are You a Gen Y Jargon Touting Dickhead? Putting it together was a passion project. My dislike of the term ‘thought leader’ is almost as strong as my hatred for QR codes. But you’ll have to read the upcoming August/September issue to find out about that.

One of the latest industry buzzwords is ‘storytelling’. And Austrian designer Stefan Sagmeister, creator of firm Sagmeister & Walsh, isn’t happy about it.

In this spectacular video he tells some people that they are not storytellers. But he uses much more fruity language. Enjoy:

Consider yourself told.