The AFL has altered its famous logo at its Docklands HQ to read ‘Yes’ in a show of support for marriage equality, only to take it down 12 hours later after a fan backlash.
A long-time supporter of same-sex marriage, the AFL changed the logo late on Tuesday evening only to take it down yesterday afternoon. There had even been unverified media reports that the sign had been vandalised.
And not everybody was happy with the move. The Carlton Blues found themselves in strife with its fans after it refused to endorse the AFL’s stance.
Apparently, the Blues declared themselves to be a “leader in engendering equality” but fell short of recommending a ‘yes’ vote. This infuriated fans who threatened to cancel their membership to the club.
Only the Western Bulldogs, North Melbourne, Collingwood, Sydney and St Kilda have publicly pledged their support for same-sex marriage.
Interestingly, a current poll on Fox Sports, that has garnered 7,600 votes, has a 64 per cent disproval of the AFL’s public stance.
Other sports including the ARU, the NRL, Cricket Australia and Football Federation Australia have all thrown their support behind the ‘yes’ campaign.
However, some have argued in favour of Carlton’s stance saying that marriage equality is a personal matter and that clubs should not speak for their fans.
Premiership-winning coach Mick Malthouse was one who opposed the AFL’s stance. “The AFL will only polarise people and really has no right to be involved in the political world of marriage equality,” he said.
Collingwood great Tony Shaw added: “I’m not voting because we elected our politicians to make hard decisions and they haven’t got the guts to do it. If I was going to vote, I’d vote yes, it wouldn’t worry me, but I’m not voting.”
While 3AW host Tom Elliott, the son of former Carlton president John Elliott, told the Sunrise program: “The vote on same-sex marriage is a personal vote. For every member who says ‘I’m going to votes yes’, there could be another who says ‘I’m going to vote no’.
“I don’t go the football to be lectured on issues like same-sex marriage, the republic or any other number of trendy issues the AFL or other clubs want to support.
“So I support Carlton in saying it is an individual decision and just leaving it at that. The AFL is on the wrong horse with this one,” he said.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]