Famed “Ad Contrarian” Bob Hoffman To Deliver ReThinkTV Keynote

Famed “Ad Contrarian” Bob Hoffman To Deliver ReThinkTV Keynote
SHARE
THIS



ThinkTV has announced that Bob Hoffman, the best-selling US author, speaker, blogger and advisor, will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.

Hoffman is one of the most sought-after international speakers on advertising and marketing: Time, Inc calls him “fabulously irreverent”, The Wall Street Journal calls him “caustic yet truthful”, The Financial Times says he is responsible for “savage critiques of digital hype” and Fuel Lines calls him “The most provocative man in advertising.”

Renowned for his acid wit and entertaining style, Hoffman has titled his presentation “Marketers Are From Mars, Consumers Are From New Jersey”.

“Marketers are living in a dream world of their own invention,” he said. “I will be speaking about three delusions that demonstrate how marketers have lost touch with consumers — and to some degree, with reality.” 

Hoffman has been chief executive of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he “cares to think about”. Through his company, Type A Group, Bob advises advertisers, agencies, and media. 

Kim Portrate, chief executive of ThinkTV, said: “ThinkTV is delighted to have Bob deliver the keynote at ReThinkTV 2017. His wise-headed rationalism and entertaining delivery will be a draw card in a what is rapidly shaping up to be one of the key advertising and marketing events of 2017.

“We have an exciting schedule which is designed to provide advertisers and their agencies with invaluable insights into advertising effectiveness and to help them to get the very best of today’s multi-platform TV. Stay tuned for more announcements.”

Please login with linkedin to comment

bet365 media strategy

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]