ThinkTV has announced that Bob Hoffman, the best-selling US author, speaker, blogger and advisor, will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.

Hoffman is one of the most sought-after international speakers on advertising and marketing: Time, Inc calls him “fabulously irreverent”, The Wall Street Journal calls him “caustic yet truthful”, The Financial Times says he is responsible for “savage critiques of digital hype” and Fuel Lines calls him “The most provocative man in advertising.”

Renowned for his acid wit and entertaining style, Hoffman has titled his presentation “Marketers Are From Mars, Consumers Are From New Jersey”.

“Marketers are living in a dream world of their own invention,” he said. “I will be speaking about three delusions that demonstrate how marketers have lost touch with consumers — and to some degree, with reality.” 

Hoffman has been chief executive of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he “cares to think about”. Through his company, Type A Group, Bob advises advertisers, agencies, and media. 

Kim Portrate, chief executive of ThinkTV, said: “ThinkTV is delighted to have Bob deliver the keynote at ReThinkTV 2017. His wise-headed rationalism and entertaining delivery will be a draw card in a what is rapidly shaping up to be one of the key advertising and marketing events of 2017.

“We have an exciting schedule which is designed to provide advertisers and their agencies with invaluable insights into advertising effectiveness and to help them to get the very best of today’s multi-platform TV. Stay tuned for more announcements.”