Melbourne-based PR and content marketing agency Keep Left has bolstered its content marketing capability with the hire of Annemarie Hunter.

Hunter (pictured above) has been appointed as Keep Left’s SEO, content and analytics specialist, and brings with her a mix of digital and content marketing expertise, transitioning from her role as manager of SEO and digital channel insights at Fairfax Media.

In her role at Fairfax, Hunter was responsible for delivering customer-focused SEO strategies across Fairfax’s news and business verticals to ensure strong visibility online.

At Keep Left, Hunter will spearhead the agency’s data-driven philosophy and work with the teams to embed this across both the PR and content marketing divisions.

Keep Left founder and executive director Caroline Catterall said: “Annemarie’s appointment is another big step forward in our data-driven proposition.

“Search behaviour and social trends give us valuable insights into how our content and pitches should be angled, and is adding a lot of value across our PR and content marketing clients.

“Simple things like being able to include keyword research in our media pitches has helped take our PR programs to the next level.

“On the content marketing side, being able to conduct in-depth keyword strategies, technical audits and content analysis is proving highly beneficial.

“Annemarie’s experience working at Fairfax was the perfect entrée to her joining Keep Left.”

In July last year, Keep Left launched its integrated PR, content marketing and production offering to reflect the value that brand storytelling informed by data can have for an organisation wanting to connect with the hearts and minds of its audience.

“Our mission is to future-proof and elevate our client’s communications. Having digital experts on our team to complement our existing skill-set plays a big part in this,” Catterall said.

This appointment follows a recent round of internal promotions, with Keep Left appointing Tim Lele as head of corporate communications, Maggie Stergiopoulos as account director, Molly Bruce as account manager, and Jessica Pullar and Brooke Stephenson as account executives.