Fairfax CMO Michael Laxton Calls It Quits

Fairfax CMO Michael Laxton Calls It Quits

Fairfax Media’s chief marketing officer is leaving the publisher after more than 18 months in the role.

According to a note to staff from Fairfax’s head of metro publishing, Chris Janz, Michael Laxton has decided to take on a new challenge and will leave the business next month.

“Over the past four years, Michael has been instrumental in growing our digital subscriber base and revenues, repositioning our hero mastheads and transforming our marketing efforts.” Janz said.

“We will miss his energetic approach and wish him the very best with his next career move.

“To ensure continued subscriptions progress, David Eisman has been appointed interim director subscriptions and growth. Michael’s team will report to Dave. We will appoint a permanent director in due course.”

Laxton’s departure from Fairfax follows the publisher agreeing to a takeover deal with Nine Entertainment, which is still yet to be approved by the ACCC. It also comes after Fairfax posted a $63.8 million loss for the last financial year.




Please login with linkedin to comment

Fairfax Fairfax Media Michael Laxton

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]