Calm down Facebook page admins: it wasn’t the intern liking all your posts. Over the past few days, a Facebook bug has caused Pages to automatically like every post published onto its own Page. For example, it looked like B&T was liking B&T‘s own Facebook posts- We’re not that narcissistic.
The same bug blocked admins from ‘unliking’ the posts. This was frustrating for admins because Pages looked like they were blowing their own trumpet, as well as inflating the number of likes.
The bug affected several news pages, big name brands, and even small, personal businesses.
Facebook page admins took to Twitter to complain about the bug:
— Allison Bond (@A007) April 20, 2016
Facebook is “auto liking” all of my posts. I swear I don’t like myself that much.
— KJ (@KJonair) April 20, 2016
— Lukas Fronk (@fronk) April 20, 2016
— Lia Haberman (@liahaberman) April 20, 2016
@MattNavarra Happening here too. Thought I was loving everything posted in my sleep
— Jeremy Burge ⌚️ (@jeremyburge) April 20, 2016
Facebook released a statement to Digiday: “We wanted to let you know that we are aware of the issue currently affecting some Pages in which the Page likes certain posts on the Page without a page admin actually taking action to like the post. This is a widespread known issue and the team is actively working on a fix.”