B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook Glitch Makes Brands Automatically Like Their Own Posts
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Facebook Glitch Makes Brands Automatically Like Their Own Posts
Technology

Facebook Glitch Makes Brands Automatically Like Their Own Posts

Erin M Doyle
Published on: 22nd April 2016 at 10:26 AM
Erin M Doyle
Share
2 Min Read
SHARE

Calm down Facebook page admins: it wasn’t the intern liking all your posts. Over the past few days, a Facebook bug has caused Pages to automatically like every post published onto its own Page. For example, it looked like B&T was liking B&T‘s own Facebook posts- We’re not that narcissistic.

The same bug blocked admins from ‘unliking’ the posts. This was frustrating for admins because Pages looked like they were blowing their own trumpet, as well as inflating the number of likes.

The bug affected several news pages, big name brands, and even small, personal businesses.

Facebook page admins took to Twitter to complain about the bug:

Hey @facebook – what’s w/ my company page “auto liking” posts we haven’t actually liked? #notcool

— Allison Bond (@A007) April 20, 2016

Facebook is “auto liking” all of my posts. I swear I don’t like myself that much.

— KJ (@KJonair) April 20, 2016

Looks like page owners are auto-liking their own stuff, but the button is gray. #Malware or @facebook #error? Thanks pic.twitter.com/CO5TdPmYUF

— Lukas Fronk (@fronk) April 20, 2016

@sims @MattNavarra I figured one of the coworkers was accidentally liking every single post ¯\_(ツ)_/¯

— Lia Haberman (@liahaberman) April 20, 2016

@MattNavarra Happening here too. Thought I was loving everything posted in my sleep

— Jeremy Burge ⌚️ (@jeremyburge) April 20, 2016

Facebook released a statement to Digiday: “We wanted to let you know that we are aware of the issue currently affecting some Pages in which the Page likes certain posts on the Page without a page admin actually taking action to like the post. This is a widespread known issue and the team is actively working on a fix.”

This morning the problem had been fixed.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: einsights, Online ads
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
Fans Drive Webby Win For Aussie Podcasters Toni & Ryan
14/05/2025
United Airlines Helps Get Queensland’s Newest Marathon Off The Ground
14/05/2025
Music’s New Era Is Intimate, Personal & Fan-Driven, Brands Need To Keep Up
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?