Facebook CEO Mark Zuckerberg has deflected blame about the Capitol Riots earlier this year, telling a congress hearing former President Donald Trump was the instigator.
During the hearings, which are also set to see Google boss Sundar Pichai and Twitter CEO Jack Dorsey grilled, Zuckerberg was taken to task over Facebook’s involvement in the riots, with Republican congressman Mike Doyle suggesting the platform was used for “recruitment, planning and execution of the attack”.
In response, Zuckerberg denied Facebook’s involvement.
“I think the responsibility lies with the people who took the actions to break the law and do the insurrection,” he said.
“Secondarily, also with the people who spread that content, including the president but others as well, with repeated rhetoric over time, saying that the election was rigged and encouraging people to organize, I think that those people bear the primary responsibility as well.”
Zuckerberg was also quizzed on the use of Facebook groups to coordinate the ‘Stop The Steal’ movement.
Here, Zuckerberg did acknowledge Facebook was used by the attackers and said the company is looking at ways to improve content moderation in the future.
“Certainly there was content on our services,” he said. “And from that perspective, I think that there’s further work we need to do to make our services and moderation more effective.”
On the topic of content moderation, Zuckerberg reminded the hearing that the vast majority of Facebook’s efforts are done via machine learning algorithms, which flag dangerous content.
“More than 95 per cent of the hate speech that we take down is done by an AI and not by a person,” Zuckerberg said during the hearing.
“And I think it’s 98 or 99% of the terrorist content that we take down is identified by an AI and not a person.”
However, this automated approach sometimes misses ‘nuances’ in content, specifically in terms of denouncing hate speech, said Zuckerberg.
“One of the nuances that [Twitter CEO Jack Dorsey] highlighted that we certainly see as well in enforcing hate speech policies is that we need to be clear about when someone is saying something because they’re using it in a hateful way versus when they’re denouncing it,” he said.
This means Facebook cannot simply block words or phrases associated with hate speech.
Please login with linkedin to commentFacebook
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]