Digital advertising company Exponential Interactive has announced that it is rolling out its new, video-driven business division, VDX.tv, in international markets.
VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October 2019.
Exponential has a decade long history of creating results-driven advertising solutions for brands globally. VDX, or video-driven experiences, has a proven track record for international advertisers. The VDX.tv product suite incorporates existing solutions, as well as new technologies developed for Advanced TV. By 2021, 82% of all consumer internet traffic will be video, according to Cisco.
Brands must adapt their advertising strategies accordingly. VDX.tv makes it simple for brands to create personalised video-driven experiences across channels and screens, from mobile devices and laptops to CTV/OTT.
VDX.tv’s COO Scott Kellstedt explains VDX.tv is designed with its customers’ evolving needs in mind. “As in the U.S., brands throughout Canada, Europe and Asia are adopting cross-channel, digital video strategies. According to IAB research, more than 8 in 10 advertisers believe a unified multi-platform buying solution (TV + digital video) is important. Adding CTV into the product mix helps close the loop for the growing number of brands looking to execute an all-screens approach.”
Kellstedt adds that what really sets VDX.tv apart is its ability to deliver tailormade-solutions. “Video is of universal value to the market, but brands across categories have different objectives and concerns. Audience behaviour also varies depending on the vertical, the size of the purchase, and the prospect’s position in the consideration journey. Our solution allows brands to complement their TV buys and amplify their video messaging, reaching their most relevant consumers.”
As of March 9th, 2020, VDX.tv solutions are available in APAC regions Australia, India, New Zealand, Singapore and Hong Kong, as well as EMEA regions Spain, France, Netherlands, United Kingdom, South Africa and Dubai and Canada.
Please login with linkedin to commentvdx.tv
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]