Digital advertising solutions company Exponential Interactive has announced the appointment of Luke Donkin as commercial director, Australia and New Zealand.

In this newly created position, Sydney-based Donkin will be tasked with overall sales strategy and overseeing strategic agency, brand advertiser and trading partnerships and will report to Exponential’s managing director APAC & South Africa, Ben Maudsley.

Donkin brings over 12 years of digital and adtech experience at key players within the industry, joining Exponential after four years at open ad management company Sizmek (formerly MediaMind) most recently as commercial director overseeing the company’s strategic agency partnerships that saw Sizmek enjoy significant share within the technology platform market, and grow their presence on the ground in additional markets. Prior to that he spent four years in account management at News Digital Media and News Australia as well as time at ninemsn and Overture (Yahoo! Search Marketing). He began his career in the UK at start-up, Gumtree.com.

Donkin commented: “We are in an incredibly dynamic and ever fragmenting marketplace, yet Exponential continues to evolve its suite of products so their clients are always ahead of the game. Consequently, I jumped at the opportunity to join the company at a pivotal time in its evolution as it continues to set itself apart from the competition with a focus on high quality products, client transparency and accountability.”

Ben Maudsley, MD of APAC & South Africa, said: “As we continue to grow our client base and expand our product offer to agencies and brand advertisers across Australia and New Zealand, it is the right time to bring on board a seasoned adtech veteran who can help elevate our sales strategy to the next level. Luke’s expertise in the ad tech and programmatic space will serve Exponential well as we evolve our solutions and embrace new platforms.”