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Reading: Experiential Agency Carrspace Opens Sydney Office
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B&T > Marketing > Experiential Agency Carrspace Opens Sydney Office
Marketing

Experiential Agency Carrspace Opens Sydney Office

Row Murray
Published on: 4th December 2014 at 11:10 AM
Row Murray
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Brand experiential agency Carrspace has opened a new Sydney office in Surry Hills.

Carrspace director Madeleine Preece is in the process of recruiting more Sydney-based account service and production team members that will be supported by the 18-strong head office of creative, strategy, design and production teams in Melbourne.

Preece credits the agencies’ growth in part to growth in experiential marketing more broadly. “Everything a business does is a brand experience, and the most successful brands live by that. And now with our integrated digital department, everything we do for our clients is amplified, providing greater ROI for their experiential spend.”

The opening of the new Sydney office comes off the back of the very recent appointments of new general manager in Andrew Grubich, new director of client services in Laura May, a digital strategist, Row Murray, and the appointment of an account coordinator, Charli Bromley.

The agency is in the process of planning a move to new, much larger, premises in Collingwood, Melbourne, to accommodate the growth of the agency in 2014 and the forecasted growth in 2015.

Preece said: “We have consolidated our agency position with our flagship clients Renault, L’Oreal Paris and Puma. We have expanded our service offer and off the back of that, we have some exciting new client announcements to make early in 2015.”

Lead image: The Carrspace team with their trophy for highly commended in the category of Emerging Agency at the recent B&T Awards. 

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By Row Murray
Recently graduated from an in-depth UX Design course with General Assembly. Specialist areas included UX process, User Research & Analysis, Useability & Information Architecture, Wireframing & Prototyping & Interaction Design. I'm a digital all-rounder, and now creating digital strategies and managing digital projects. I have 20 years of marketing experience - 15 of those years senior - and have been a digital marketer for over ten of those years. I've worked on projects from $2K to $6M spanning the customer experience and overall strategy right through to detailed technical execution. I am a firm believer in a strong, precise brief and the ability to always find a work-around. I am a problem solver and diplomat. My true love is fast-moving etail site design and development. I'm a marketer turned digital specialist, so I have a strong focus on the target audience, end user and the business brand. I have a major social media specialisation, including audit and analysis and strategy. I have set up the end-to-end process for a range of brands from supply, warehousing, fulfillment, packaging, customer service, managing web (including product) content, images, information architecture, digital marketing, web useability and social media strategy and content. Specialties: Strategy, eCommerce, Online Retail (etail), Multichannel, Mobile and Repsonsive, Digital Multimedia, Social Media, PPA and PPC, Affiliate Networks, Web Analytics, Website Development, Project Management / Digital Production, Wireframing (Axure experience), B2B, Loyalty, Tech start-ups, e-marketing, eDM platform, content development and strategy, Digital Design (including UX), Digital Copywriting.

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