ME Bank has introduced its smile logo to the exterior of the office tower at 141 Walker Street, North Sydney, as the next step in its ongoing growth strategy in NSW.
The Melbourne-based bank purchased the signage rights to the 25-storey office building as part of an ongoing brand push, with two sides of the building featuring 27 x 8-metre signs with illuminated ME logos.
ME Bank said the building was selected due to first-rate vantage points, attracting the attention of Sydneysiders travelling to and from the Sydney CBD each day.
The building is also one of the most sought-after office buildings in North Sydney, home to several of Australia’s leading consultancy, finance, engineering, and resources firms.
ME’s head office will remain in Melbourne.
ME’s chief experience officer, Ingrid Purcell, said she was delighted to add ME’s friendly face to Sydney’s skyline.
“This prominent city signage will help build awareness of ME’s strong brand in a market vital to our long-term success,” she said. “It reflects the size and performance of our business and will help build trust with familiarity with our customers.”
ME has plans to activate the sign’s energy-efficient illumination features to mark significant occasions throughout the year.
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]