The world’s leading aerial display and advertising company, Branding By Air, has partnered with leading Australian ISP Exetel, for Australia’s largest ever aerial branding campaign.
Taking in locations across NSW, Queensland, South Australia and Victoria, the campaign has been created to promote Exetel’s NBN broadband plans.
In each location, Branding by Air will fly a 1000sqm banner across regional and metropolitan locations in coordination with the NBN switch on. The high-impact campaign aims to create large-scale awareness for Exetel, particularly in rural locations where it is traditionally difficult to target large audiences.
Running throughout July and August, the campaign will reach, Sydney, Toowoomba, Brisbane, Mackay, Townsville, Coffs Harbour, Tamworth, Armidale, Canberra and Kiama.
Exetel CEO, Richard Purdy said working with Branding by Air provided an unexpected and incredibly successful twist to the campaign.
“Exetel is Australia’s largest independent internet service provider with over 100,000 services. The NBN rollout offers us a great opportunity to promote the Exetel brand afresh in key markets,” he said.
“When we were looking at marketing solutions we needed something on a big bold scale to take this campaign to the next level, and Branding by Air fitted the bill.
“Outdoor advertising is a proven way to successfully engage audiences in a clear and confident way. Branding by Air’s banners are roughly five times the size of the biggest billboard, meaning this campaign matches our ambitions as an NBN provider,” he said.
Branding by Air’s National Sales Director Simon Powell said he was proud to be a part of Australia’s largest aerial advertising campaign.
“Aerial offers a unique opportunity to make a big, bold statement that not only grabs attention on the day, but also offers ideal content to share through social media channels,” he said.
“It’s not every company that has the vision and ambition to invest in a campaign that offers consumers the feeling of being alive in an outdoor, unexpected, fun and importantly- physical way,” he added.
Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]