Omni-Channel performance marketing technology company Criteo has announced it has appointed a new commercial director for its Australian and New Zealand team, David Raitt.

Raitt joins Criteo from a role as sales director for Spotify ANZ, where he was responsible for growing the company’s advertising business. Prior to that, he worked with leading travel brands as head of travel for Google in both Sydney and London.

In his role as commercial director, David will help to grow Criteo’s footprint in Australia and New Zealand, developing its strategic partnerships with key senior advertisers across the Retail, Travel, Classifieds, Finance, Telco, Education and Automotive verticals. His focus will be on working with brands to maximise customer conversion and revenue across digital channels, and devices.

“David has a wealth of experience in performance and brand marketing; his expertise and contacts coupled with the ability to build high performing teams, will be invaluable in taking us to the next level” said Jeremy Crooks, managing director of Criteo in Australia & NZ.

“He is a proven strategic consultant working with direct clients and agencies, to deliver the highest levels of ROI and service. We are thrilled to bring him onto the local Criteo team as we endeavour to cement our market-leading position and develop a progressive culture.”