An emerging player in the supermarket soft drink wars has announced it has secured the services of former David Jones boss Paul Zahra as an adviser and investor.
Nexba said the appointment of Zahra comes at a pivotal time for the business, as it embarks on its first capital raising ahead of its impending international expansion.
Zahra, who has had a 35-year career in retail and is currently the global retail adviser to PwC, said he was drawn to Nexba because of its international market potential and its focus on important health and social issues.
“Nexba is a company with an incredible future. It’s a game-changer for the soft drink market, here in Australia and globally. Nexba is changing the market landscape of an entire industry segment,” he said.
“Nexba has made a conscious decision to make beverages that taste great and are naturally sugar free. As a result, the social impact it is having in reducing the sugar intake in people’s diets is enormous – especially as people look to healthier options and governments look at ways to fight obesity. It’s a huge point of difference to the big brand names out there.
“What excites me most about Nexba, however, is its ambitious growth plans and boldness in taking on the traditional global players. I intend to play a key role in guiding the company in that journey.”
Nexba was founded in 2011 by Sydney-based entrepreneurs Troy Douglas and Drew Bilbe. From humble beginnings, the brand has developed beyond its initial range of flavoured iced teas to a multi-faceted company with a growing national footprint.
In August 2016, Nexba launched what it claimed to be Australia’s first naturally sugar-free soft drinks with no artificial ingredients, flavours or sweeteners, which saw the company’s sales more than triple in 2016-17.
Nexba co-founder and CEO Troy Douglas said consumer demands are shifting, with Aussies now wanting healthier options.
“We are proud to be the first-to-market leader in what is the fastest emerging product category,” he said.
“We hope our continued growth will inspire big brands to be naturally sugar-free.”
Nexba is currently undertaking a $1 million capital-raising via Venture Crowd, which is being led by tech VC expert Steve Maarbani, who is also a corporate lawyer and former PwC partner.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]