Employment Hero has unveiled a new brand identity, positioning and website created by ideas and innovation agency The One Centre.

Established in 2014, Employment Hero is a complete employment and benefits management platform for small-to-medium enterprises.

In Australia alone, SMEs account for 97 per cent of all businesses and 70 per cent of all employment.

Employment Hero is already used by over 3,500 Australian businesses and 150,000 of their employees, and to date, the company has raised over $15 million in funding from Seek, OneVentures, AirTree and AMP.

Employment Hero CMO, Cat Prestipino said: “Employment Hero is growing fast, and last year it became clear that we had outgrown our logo.

“It didn’t speak to our bigger mission of connecting people or making employment easier or more rewarding.

“Our new logo and brand positioning represent the collective power of everyone using our platform, which we harness to provide more value than they could generate alone”.

Employment Hero provides powerful employee management, engagement and payroll software along with a suite of employee benefits, such as discounted utilities, gym memberships and mobile plans.

By leveraging the collective power of thousands of SMEs and employees, Employment Hero delivers employee benefits that rival the largest corporates.

This inspires Employment Hero’s new positioning, ‘The power of us’.

The One Centre CEO John Ford said: “Over the past six months, we’ve been working with the team at Employment Hero to deliver a brand positioning that allows it to scale up for global growth.

“The new positioning is all about building a better world at work through ‘The power of us’, which flows through to the company’s identity, website and entire customer experience.”

Employment Hero founder Ben Thompson said: “When we launched, Employment Hero was focussed on providing HR and payroll tools to make managing employment easier for businesses.

“Since then, we’ve evolved into a people management platform that makes employment more rewarding for everyone by offering a wide range of employee benefits.

“We needed to develop positioning and identity that reflects this evolution and is flexible enough to represent an expanding product portfolio.”