EMG / Gravity Media has detailed the expansion of its broadcast and technology partnership with Cricket Australia across the coming six months.
EMG / Gravity Media and Cricket Australia will deliver more than 350 hours coverage of cricket across FOX Sports, Kayo and the Cricket Network across this summer of cricket.
In partnership with Cricket Australia, this summer of cricket will see EMG / Gravity Media create and produce broadcast coverage of the One Day Cup, WBBL, WNCL, the Sheffield Shield including the Final, the Prime Minister’s XI and Governor General’s XI matches, and the Australia v India tour matches to be held at Mackay’s Great Barrier Reef Arena and the Melbourne Cricket Ground.
In a significant broadcast undertaking for Cricket Australia, EMG / Gravity Media will access its fleet of state-of-the-art high definition outside broadcast trucks, and deploy remote broadcast production technology involving cellular and cloud-based solutions to deliver coverage of the 2024-2025 summer of cricket.
Integral to EMG / Gravity Media’s technological solutions for broadcast coverage across the summer of cricket is EMG / Gravity Media Australia’s proprietary CelBo remote broadcast production solution for coverage of cricket matches.
EMG / Gravity Media Australia’s CelBo is a live stream innovation that delivers remote production of events through cellular and cloud-based technologies to deliver individual camera and audio feed coverage to EMG / Gravity Media Production Centres in Sydney and Melbourne.
The technology solution – which enhances and streamlines production and technology workflows – allows EMG / Gravity Media and Cricket Australia to create, direct and deliver a complete broadcast production, including on-screen graphics and multiple camera replay capabilities.
Beyond these innovations, EMG / Gravity Media is also delivering a new on-screen graphics solution for this season’s coverage.
In collaboration with Boost Graphics, the specialist international graphics subsidiary of EMG / Gravity Media, the team has designed and built a new state-of-the-art on-screen graphics suite to add further depth to the coverage of all cricket matches produced by EMG / Gravity Media in partnership with Cricket Australia and its global rights-holders, including FOX Sports Australia, Kayo, Disney Star and Cricket.com.au/ CA Live.
The new graphics solution will also be deployed on coverage across a range of domestic cricket matches produced by Cricket Australia.
This is the eighth cricket season for EMG / Gravity Media’s partnership with Cricket Australia.
In 2017 EMG / Gravity Media’s first summer of cricket with Cricket Australia saw coverage of WBBL matches and today encompasses complete outside broadcasts for WBBL, One Day Cup, International tour matches and the Sheffield Shield Final.
Dan Allan, content manager, broadcast at Cricket Australia, said: “EMG / Gravity Media has been an excellent partner to Australian cricket since 2017 and continues to provide high quality production services to our elite competitions.
“The introduction of the Celbo production workflow has made it possible for us to provide more cricket to fans around the world than ever before and we are continually impressed by EMG / Gravity Media Australia’s commitment to developing new technology and over-delivering for their clients.”
Nigel Naseby, business development manager at EMG / Gravity Media Australia, said: “EMG / Gravity Media values its significant technology and production partnership with Cricket Australia.
“We are committed to further developing our broadcast technologies as we work closely with Cricket Australia and its broadcast partners to deliver another compelling season of cricket over the coming months.”
