One of Australia’s email providers, atmail, has today announced the rebranding of its logo, website and complete messaging platform interface.

Atmail powers tens of millions of email accounts globally, including the inboxes of customers at major Australian internet service providers like Optus, TPG and iiNet.

The rebrand, now rolled out to all customers and across all platforms, is the largest overhaul of the existing corporate image since its inception 15 years ago, in 1999.

The new website can be viewed here – atmail.com.

Old atmail website

New atmail website

Atmail, founded in 1999 by Australian entrepreneur Ben Duncan, has received $2 million in funding from Starfish VC, recently launched a US office, took home a Global Growth award, and released new version of atmail cloud, an advanced email and collaboration service for growing companies.

Atmail CEO Zach Johnson said the rebranding is about bringing the company’s culture into the product.

“When atmail was founded in 1999, the priority was on creating a high-end messaging platform for corporate clients. At the time, atmail was in its very early stages, and its credibility relied upon the few customers using the platform. The founder, Ben Duncan, was very careful to create branding that looked professional and reliable,” he said.

“A lot has changed since 1999. Atmail is now at version 7.4, offering a complete messaging platform for more than 4,500 customers and 45 million inboxes worldwide. Atmail’s position in the industry is cemented, and we have the opportunity to incorporate some of our personality in the product.

“Our developers and engineers work in a relaxed environment, we enjoy ocean views from our consoles, staff can grab a surfboard from the office before or after work, catch some waves and reflect on the day.

“We wanted the new branding to reflect the company’s personality and we’re really happy with the result,” Zach said.