Elula have retained Rasic and Partners as their creative and production agency, working across the brand’s entire portfolio of AI software products for business.
The Sydney-based agency has already handled various projects for Elula across digital, design, video content and advertising.
Says Sarah Russell, Elula Co-CEO: “Rasic and Partners are a valuable partner across many different parts of our business. We’re always developing new ways to solve business problems for our customers and will be working closely with Rasic and Partners to bring our marketing to life in interesting ways.”
Elula was founded in 2017 and has rapidly grown to become one of the leading AI business software providers in the region. Elula’s products work across customer engagement, retention and dynamic optimisation.
Says Josh Shipman, Elula Co-CEO: “Rasic and Partners have demonstrated a strong understanding of our business and how to transform the complexity of what we do into advertising and design built around a clear message and unique tone of voice. We’re thrilled to have them formally on-board”.
Elula’s software products are built to solve business problems in different ways, through Explainable Artificial Intelligence. Elula partner with Amazon Web Services as the platform for all their products.
Says Vanessa Zuppicich, Creative Partner at Rasic and Partners: “The team at Elula are an incredibly smart and passionate bunch of people. Their AI products provide powerful solutions for customers and we’re delighted to partner with them. We’ve got an exciting year of work planned for 2020.”
