Education And CX The Key For Adara Down Under

Education And CX The Key For Adara Down Under
SHARE
THIS



Travel data aggregator Adara has highlighted educating the Australian market and modest but strategic growth as its prime goals in the next year.

The company, headquartered in Silicon Valley, California now has around 200 employees in 19 offices worldwide and while the US and Europe remain the nexus of operations, growth in the Asia Pacific region is a longer term target.

Speaking to B&T in Sydney this week, visiting president media and CMO Elizabeth Harz said that the Australian market was a key part of Adara’s operations.

“Although we are relatively new to this country, it is very important for us to make a long term commitment,” Harz said.

Adara has also this month welcomed its 100th business partner, meaning it is drawing data from an ever-widening pool.

“By utilising end-to-end data our partners are taken through the whole customer journey, not just part of it. This means that they can make informed decisions and talk to the right audiences,” Harz added.

The recent development of two products, the Traveller Value Score (TVS), which gives travellers a score from 0 to 800 based on data Adara collects, and Impact, which both identifies and measures digital media sources, allowing marketers to accurately gauge where they should invest, are other exciting developments according to Harz.

“An interesting outcome of analysing TVS results is that we can now better inform creativity when trying to engage a particular audience,” Harz said.

Impact, meanwhile, makes use of analytics in ways not seen before, Harz explains.

“We can accurately measure media activity against the engagement. This helps destination marketers make thoroughly informed decisions on budget and, importantly, spot opportunities that might be overlooked.”

 

Please login with linkedin to comment

adara

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]