Drumstick has recreated their signature Drummy rip to promote the launch of the ultimate decadent snack – two new fudge flavours in S’Mores and Choc Hazelnut.
The new “Fudge is Here” campaign via SDWM spans across TVC, OOH, digital, social and transit.
“We’re really excited to introduce our new Drumstick Fudge range,” said Peters Ice Cream head of marketing, Andrea Hamori.
“We wanted to have some fun and a bit of a laugh whilst continuing to build on our brand platform, and I think the team alongside SDWM have achieved that in a big way.”
Director and Founder at SDWM, Jarrick Lay, added, “It’s great to see this extension of our Drumstick’s ‘Summer’s Here’ campaign come to life.
“Mitch and The Producers have done a superb job capturing the fun and energy whilst giving a fresh spin.”
The campaign extends into TikTok, spearheaded by the comedic duo, The Inspired Unemployed, with Drumstick’s “Rip into Summer” TikTok challenge where TikTokkers are invited to create their own DIY Drumstick ad.
CREDITS
Client: Peters Ice Cream
Head of Marketing, Andrea Hamori
Creative Lead, Damian Kelly
Senior Brand Manager, Tara Cook
Creative Agency: SDWM
Creative Founder, James Orr
Design Founder, Jake Turnbull
Business Founder, Jarrick Lay
Art Director, Kean Szczur
Copywriter, Liv Gorman
Copywriter, Sebastian Covino
Designer, Rohan Hill
Account Manager, Caterina O’Brien
Production Company: Producers
Director, Mitch Kennedy
Executive Producer, Tanya Spencer
Production Assistant, Georgia Rankin
Post Producer, Samara Keune
Casting: Miss Jane Casting Agency
