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Reading: Drumstick Launches Campaign For Decadent New Flavours
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B&T > Campaigns > Drumstick Launches Campaign For Decadent New Flavours
Campaigns

Drumstick Launches Campaign For Decadent New Flavours

Staff Writers
Published on: 25th February 2022 at 11:15 AM
Edited by Staff Writers
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Drumstick has recreated their signature Drummy rip to promote the launch of the ultimate decadent snack – two new fudge flavours in S’Mores and Choc Hazelnut.

The new “Fudge is Here” campaign via SDWM spans across TVC, OOH, digital, social and transit.

“We’re really excited to introduce our new Drumstick Fudge range,” said Peters Ice Cream head of marketing, Andrea Hamori.

“We wanted to have some fun and a bit of a laugh whilst continuing to build on our brand platform, and I think the team alongside SDWM have achieved that in a big way.”

Director and Founder at SDWM, Jarrick Lay, added, “It’s great to see this extension of our Drumstick’s ‘Summer’s Here’ campaign come to life.

“Mitch and The Producers have done a superb job capturing the fun and energy whilst giving a fresh spin.”

The campaign extends into TikTok, spearheaded by the comedic duo, The Inspired Unemployed, with Drumstick’s “Rip into Summer” TikTok challenge where TikTokkers are invited to create their own DIY Drumstick ad.

 

CREDITS

Client: Peters Ice Cream

Head of Marketing, Andrea Hamori

Creative Lead, Damian Kelly

Senior Brand Manager, Tara Cook

Creative Agency: SDWM

Creative Founder, James Orr

Design Founder, Jake Turnbull

Business Founder, Jarrick Lay

Art Director, Kean Szczur

Copywriter, Liv Gorman

Copywriter, Sebastian Covino

Designer, Rohan Hill

Account Manager, Caterina O’Brien

Production Company: Producers

Director, Mitch Kennedy

Executive Producer, Tanya Spencer

Production Assistant, Georgia Rankin

Post Producer, Samara Keune

Casting: Miss Jane Casting Agency

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TAGGED: Drumstick, SDWM
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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